13 Best Practices on Blog Commenting

Blog commenting has been a great way to rank page for specific keyword. But, that was few years ago, when blog owner used to give away dofollow links to commenters. Currently, almost all the quality blog owners do not provide any dofollow link. So, using blog commenting as a SEO strategy is almost obsolete. However, blog commenting is still good strategy bringing traffic to your site.

13 Best Practices on Blog Commenting

11 July 2014 ·

Like Through Rate (LTR) for Facebook Advertisement

I’ve been going through many results for the keyword Like Through Rate (LTR) in Google, but did not find any good article that could explain a bit. Though many people have claimed to have invented it, so I’m not really the first. But, trying to give more lights to it.

Click Through Rate (CTR)

Before we go to LTR, those of you who don’t know what CTR or Click Through Rate is, here is the formula:

CTR = (Number of Clicks / Number of Impressions) X 100

This denotes the percentage of impressions that generated clicks. Impressions are the number of times the ad is shown. So, CTR is a percentage value that can show you how effective your ad was, in terms of the number of impressions shown. This is a quality factor for ads. Because, a high CTR e.g. 70% means your ad was so good that 70% of the ads shown, encouraged people to click; and a low CTR e.g. 30% means you ad was so bad that 70% of the ads shown, were never clicked.

What Happens Beyond Clicks?

But, what happens beyond Clicks in social media advertisement? Clicks are not the major factor when your main goal is to get more likes as possible. And doing it for least cost is also a concern.

The effectiveness of the ads ends, when someone clicks your ad. So, CTR is not responsible for what happens afterwards. People come through clicks and if they like your posts, then they like your page and if your post are crappy, they bounce away from the page. Like is a next level of call to action after clicks. So, what’s the quality factor here?

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25 May 2013 ·

Facebook Auto Pokes with iMacro

When you have a lot of friends and followers on Facebook, the number of pokes can be high. Most of the time you hesitate to return a poke. Moreover, responding to each poke is time consuming. That’s why your Poke Page in Facebook steadily gets compiled with many pokes. But, not returning is also a bad idea. It is a silent piece of communication to many, which can help you stay silently in touch with friends and peers.

Auto Pokes for Facebook with iMacro

Facebook Auto Pokes with iMacro

To save you time, I have created an Automated Facebook Poking Script that can auto-poke your pokers automatically. It is made from iMacros Scripts. iMacros is a macro tool for browsers that can help you do repetitive boring jobs automatically, just like the Macros in MS Office. To know more about iMacros, please visit this link

18 May 2013 ·

How to Remove Facebook Page Like Count or Fans and Rename Page

Aminul Islam Jewel asks in BIMPA: I really need to rename my Facebook Page name. But, Facebook is not allowing me to rename my page for having more than 200 fans. 275 to be exact. How can I rename the page?

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Renaming your Facebook Page

If you have 275 fans, then it is easy to remove 75 fans. Remove 75 fans from your Facebook page and then rename it. It works. Just be choosy in who to remove. See below for the thought process to remove.

How to Remove Facebook Page Like or Fans

How to Remove Facebook Page Like or Fans

3 April 2013 ·

Best Ways to Use Social Networks in the Market

Guest Post Disclaimer: The opinions and knowledge posted in this article is solely of the guest author.

Because social networks are cost effective and easy to focus, more and more businesses and individuals are focusing too much on social networks to publicize their business products and services. But the main problem here is– most businesses are relying on ineffective tactics to market their products to social networks. The following guide explains you the best ways to use social networks to market.

Best Ways to Use Social Networks in the Market

22 January 2013 ·

Analysis of Direct Traffic in Google Analytics - Understanding Direct Traffic in Web Analytics

When you see abnormally high direct traffic in Google Analytics or other web analytics tools, then there is not much you can do, since most direct traffic is only shown as a number of views. With search engine and referral traffic, it is pretty easy to find out what happened. But it becomes quite hard to understand what really happened behind direct traffic.

Analysis of Direct Traffic in Google Analytics - Understanding Direct Traffic in Web Analytics

Referred visitors come through search engines and referring sites. And Web Analytics Solutions like: Statcounter, Google Analytics, Awstat, etc. can provide you good insights in understanding the behavior of your visitors as well as the performance of your online marketing campaigns. However, direct visitors may not be a strange phenomenon. It can also be the karma of your direct marketing effort, online branding, email marketing, and it may also result from returning visitors to your site. If you see any abnormal direct traffic then you should understand that the direct traffic is coming as a result of:

  • Email Links,
  • Bookmarks,
  • Offline pages loading web analytics script or
  • People typing your site’s address in the browser, etc.

5 December 2012 ·

Billboard-based Internet Marketing Campaign and Tracking & Measuring ROI

Placing an advertisement on a billboard in a high traffic area will surely bring results. Measuring it however, can be a tough job. For each marketing campaign, measuring performance is crucial. Measuring the efficiency of a advertisement depends on 2 things:

  1. Clickthrough Rate (CTR) and 
  2. Return on Investment (ROI). 

CTR

For a billboard, Clickthrough Rate refers to the percentage of the desired action from impressions. Unless eye and camera tracking technology improves, it is not possible to monitor the clickthrough rate for a billboard.

ROI

However, monitoring the return on marketing investment or ROI from a billboard is very much possible - If you know your traffic sources. But, to ensure the tracking and measuring ROI of a billboard you have to turn it into an internet marketing campaign involving call to action using internet technology.

Hire us for Interactive Marketing - How to Turn Your Billboard into Interactive Marketing Campaign

If you invest in Billboard Advertising, then you can take some initiatives to make your display more interactive while effectively measuring it’s ROI. viz.

3 December 2012 ·

Why the #1 Position in Google and Other Search Engines Sucks

If you are involved in Search Engine Optimization (SEO), either for your or clients’ site(s), you know how important it is to get the number 1 ranking for the most important keywords. If the keyword is popular, then it is a dream come true.

Or is it? How can getting the #1 ranking for your keyword can be a nightmare? Well, the answer is: ROI (Return on Investment). Your ROI can be disturbed in many ways for having number 1 position.

Why Does #1 Position in Search Engines Sucks - An example on Google SERP for the Keyword "Internet Marketing Agency"

Why the #1 Position in Google and Other Search Engines Sucks

So, it’s not the #1 ranking that you should rely most on. Even if you do, don’t over-emphasize it, also don’t feel sad that you don’t have #1 position. You should have realistic SEO Mindset, depending on your financial and operational capabilities. 

We are mostly ROI driven and strive to achieve the best ranking to boost your ROI. Without a good ROI, the #1 ranking in search engines can disrupt your business operations, marketing, and branding. Here is how:

28 November 2012 ·

Google Penguin Recovery Tips by Barry Schwartz and Others and My 2 Cents

Compiling all the suggestions presented by experts in last few days, Barry Schwartz   wrote some of his tips for recovery for the recent Penguin Update by Google. This blog post an elaboration of the tips he place of his blog.

The Penguin Penalty Update was made to attack bad sites and level the gaming field for web spams. This is not actually another version of Panda Update. Because Panda is not actually a spam filter, it is rather a priority inbox :-) i.e. Panda was introduced to like better contents, not hate bad contents.

Google Penguin Recovery Tips by Barry Schwartz and My 2 Cents

Image Courtesy: Dave Naylor

Let me start by describing some of the tips by Barry.

3 May 2012 ·

Find Professional References through Facebook

So, you have a dream company you want to work in? You are constantly looking for people to connect with from your dream company. But, I hear a lot of people complaining that “I don’t have references to get a job there”. Well, if it was 5 years ago, that would be a fate you had to accept. But, at the age of Social Media, there is no reason in admitting it. So, if you don’t have any references or don’t know who you can connect to, then it is your fault.

Find Professional References through Facebook

You really can use social media like Facebook find professionals references for:

  • Job or career,
  • Business opportunity,
  • Joint venture opportunity,
  • B2B Networking,
  • B2B Lead Sourcing, etc.

Last time, I gave the idea (that I am also going to give you) to someone, he found that his sister-in-law (bother’s wife) had her brother-in-law (sister’s husband) working in the company he was seeking references for.

You are probably wondering how this is possible. To tickle your brain, here are some ideas:

  • You probably saw the “Find Friends” feature where Facebook suggests you to add more people that might be your friend
  • On each un-connected Facebook user’s profile you can see how much mutual friends you have
  • Each mutual friend has some kind of a relation with that specific user
  • You know that Facebook also suggest you to add colleagues working in same company
  • Now, what would happen if you could find people by company and also could see their mutual friends?

30 March 2012 ·

Archive.org’s Wayback Machine - 5 Great Use of it in Search Engine Optimization (SEO)

Recently, I’ve blogged about 5 Great Reasons Why Archive.org’s Wayback Machine is a Great SEO Tool in Blueliner Marketing blog.

5 Great Reasons Why Archive.org

31 October 2011 ·

301 Permanent Redirects for Old and Broken Links - SEO Strategy that Most Forget

Sites evolve a lot after it has been created. Even if the contents and themes are same for the site, they throw away the old bottle and take on a new bottle. But, with the old bottle, sometime the webmasters don’t know that they are throwing away precious old wine of the link juice. Even, many SEO experts and webmasters forget what they are throwing away and go for short-term solutions.

Not all sites goes for CMS at first. The common evolution pattern is from Plain HTML site to Animated Flash site and then to Content Management System (CMS) site. For some sites, the evolution pattern can be quite complex. Each time while changing, most site owners and webmasters rarely bother about redirecting old links to the right and very relevant link or page. While doing that, they are harming the visitors, hence their business potential, and also the search engines.

SEO Perspective on 301 Permanent Redirects for Old Broken Links

301 Permanent Redirects and SEO Value Transfer

19 October 2011 ·

LinkedIn Wishlist - Part I: User Generated Search Tags to Create Narrow Searching, Keyword Channels for Profiles, & Virtual Directory of Interest Groups

This post is actually posted in February 04, 2008. Reposting the article here as a reference for my new upcoming article: LinkedIn Wishlist - Part II: LinkedIn Profile and Page Features.

LinkedIn Wishlist - Part I: User Generated Search Tags to Create Narrow Searching, Keyword Channels for Profiles, & Virtual Directory of Interest Groups

Dear LinkedIn,

Being an open networker, I always try to help my connection by forwarding relevant news, articles, resources, etc. in my network. To do so, I forward mails to the appropriate members in my network by searching them and adding them one by one. 

But, I think Other Filtering Option should be used to make the forwarding mails more useful by sending them to appropriate people. Currently, you can only filter by location and industry. But, there are many custom searches we can make in our contacts and group them as per our need.

Therefore, I would like to suggest User Generated Search Tags. Search Tag is similar to Blog Tags and Interest Group Tags in Blogger Profile. However this can be used to tag people with appropriate keywords. XING is already using this type of tags. You can actually use this tag for various purposes:

7 September 2011 ·

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About Me

Blogger Bio

Professionally, Asif Anwar is working as National Consultant (Web Optimization) of Access to Information (A2I) program of UNDP for various Web Marketing Solutions for the Bangladesh Government, small companies as well as large brands.

Search Engine Marketing (SEM) and Social Media Marketing (SMM) consultant and specialist for various high PR sites and large brands.

Professional Internet Marketing Blogger and occasional guest blogger for Search Engine Journal, Social Media Today, and Marketing Pilgrim.

SEO Trainer, Mentor, Moderator, and Co-founder of Bangladesh Internet Marketing Professional Association (BIMPA).

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