Asif Anwar is a Search, Social, & Internet Marketing Consultant/Specialist working in Bangladesh (In Indian Subcontinent aka South Asia). Professionally consulting and helping small businesses on Search Engine Optimization (SEO) since 2003 and actively learning about Search Marketing trends from 2001. Passionate about SEM (Search Engine Marketing), SMM (Social Media Marketing), and PPC (Pay Per Click).
Blog commenting has been a great way to rank page for specific keyword. But, that was few years ago, when blog owner used to give away dofollow links to commenters. Currently, almost all the quality blog owners do not provide any dofollow link. So, using blog commenting as a SEO strategy is almost obsolete. However, blog commenting is still good strategy bringing traffic to your site.
13 Best Practices on Blog Commenting
Keeping that in mind, along with the changes in Google Algorithm, you need to comply with these best practices:
Please comment below, if you know more. I’ll update and give you credit for that ;-)
I’ve been going through many results for the keyword Like Through Rate (LTR) in Google, but did not find any good article that could explain a bit. Though many people have claimed to have invented it, so I’m not really the first. But, trying to give more lights to it.
Before we go to LTR, those of you who don’t know what CTR or Click Through Rate is, here is the formula:
CTR = (Number of Clicks / Number of Impressions) X 100
This denotes the percentage of impressions that generated clicks. Impressions are the number of times the ad is shown. So, CTR is a percentage value that can show you how effective your ad was, in terms of the number of impressions shown. This is a quality factor for ads. Because, a high CTR e.g. 70% means your ad was so good that 70% of the ads shown, encouraged people to click; and a low CTR e.g. 30% means you ad was so bad that 70% of the ads shown, were never clicked.
But, what happens beyond Clicks in social media advertisement? Clicks are not the major factor when your main goal is to get more likes as possible. And doing it for least cost is also a concern.
The effectiveness of the ads ends, when someone clicks your ad. So, CTR is not responsible for what happens afterwards. People come through clicks and if they like your posts, then they like your page and if your post are crappy, they bounce away from the page. Like is a next level of call to action after clicks. So, what’s the quality factor here?
It’s the Like Through Rate that indicates how good are your Page’s posts. LTR is the quality factor in work after clicks are generated. If you have very interesting posts for your target audience, then the most number of clicks will turn into likes. And the way to measure it is by LTR. So, here goes the formula:
LTR = (Number of Likes / Number of Clicks) X 100
Like CTR, Like Through Rate or LTR is a percentage of Clicks that turned into likes. If you have a high LTR e.g. 70%, it means that you page was so likebale that 70% of the people that clicked, liked your page. Likewise, a low LTR e.g. 30% means that your page’s post are so bad that 70% of the people that clicked on you ad did not find your page interesting.
Most of the Social Media Marketing (SMM) strategies evolve around increasing LTR for your page. Starting from increasing likes to increasing engagements, all are related to LTR. And how to increase your Like Through Rate (LTR) is another topic and I might put light on that later as well. But, the definition needed to be cleared out.
When you have a lot of friends and followers on Facebook, the number of pokes can be high. Most of the time you hesitate to return a poke. Moreover, responding to each poke is time consuming. That’s why your Poke Page in Facebook steadily gets compiled with many pokes. But, not returning is also a bad idea. It is a silent piece of communication to many, which can help you stay silently in touch with friends and peers.
Facebook Auto Pokes with iMacro
To save you time, I have created an Automated Facebook Poking Script that can auto-poke your pokers automatically. It is made from iMacros Scripts. iMacros is a macro tool for browsers that can help you do repetitive boring jobs automatically, just like the Macros in MS Office. To know more about iMacros, please visit this link.
To make the Facebook Auto Poke work for you, here’s what you have to do:
If you are using Firefox, then get iMacros Addon from here.
If you are using Chrome, then get iMacros Extension from here.
Install the Addon/Extension on your browser.
After getting it installed, open iMacros and below the windows, press “Preferences” to get the path where the Macros saved. It’s usually located at: My Documents\iMacros\Macros
Download my Facebook Autopoke iMacros Script file from this location and save the file in the location where all the macro files are located. After you make the script file available in the location, close iMacros and reopen. You should be able to see “500 Auto Pokes.iim” file like the snapshot above.
Once you have the script in place, log into Facebook and then open iMacros from your browser. Select the “500 Auto Pokes.iim” file on iMacros and click the “Play” button.
That should do the trick.
Aminul Islam Jewel asks in BIMPA: I really need to rename my Facebook Page name. But, Facebook is not allowing me to rename my page for having more than 200 fans. 275 to be exact. How can I rename the page?
If you have 275 fans, then it is easy to remove 75 fans. Remove 75 fans from your Facebook page and then rename it. It works. Just be choosy in who to remove. See below for the thought process to remove.
Go to your Facebook Page and if you are an admin of the page, you should see the Dashboard at the top of your page. Please don’t go directly to the Like Tab in your page. Because, you can not remove fans from there. Instead:
But, as I mentioned earlier, you should apply some thought process in removing the fans. And they are:
They never help you in engagement. Engagement is more important than likes. Good Engagement helps to spread your posts like virus. Rather, having fake accounts pollutes your Engagement Ratio (i.e. the % of fans engaged to your page). Not sure if Facebook uses it as a signal. But what if they do? Then your efforts in Facebook Page Marketing will be useless.
Many businesses are using the numbers and selling or boasting high number with fake likes. But, just like Google Algorithm update, please also expect EdgeRank Update from Facebook. So, it’s always smart to keep your fan-base clean.
Brand accounts are the accounts that do not represent a person, but a company. You should remove them for the same reason of fake accounts. They really don’t ensure much engagement and most of them are interested in spamming. Moreover, they are breaking Facebook terms.
However, many businesses can like other pages “as page”. This is done by logging as page and then hitting the like button on another page. If you come across Fans that does not have “Add Friend” button, instead have “Like” button then that fan liked your page as a page. It’s advised not to remove them. However, you need to be sure that they are not your competitors or 2nd level competitors like 2nd level cousins :-)
You can remove fans that are not geographically relevant for your page. e.g. a US fan for a local Bangladeshi page. Again it also depends on the language as well. If your posts are mostly in a specific language and you see fans from other countries without any engagement, it might have been a mistake. So, you should help the fan. Since such fans may report your page, when they realize that they did not like your page and you somehow hacked their account. Which can hurt you more than to have just one fan.
Facebook has very strict advertising guideline for Dating Sites. But, for page like, they are not much strict. But, Facebook might impose strictness in future. Therefore, you should remove fans that are not demographically relevant for your page. e.g.
Yes, competitors also follow you to understand your Facebook Marketing strategies and you might not notice. BTW, you also can do the same and not let them know. But, if you can spot them, remove them.
You may also look after second level competitors. e.g. many companies hire Internet Marketing Agencies to do their Facebook Page Marketing. And to understand the playing field, the first thing they do is, follow some competitors.
You can remove your friends and family from the fan list. You always can request them later to like the page. In fact, you can use the invite tool to invite them again. So, you don’t need to worry much about removing them.
Guest Post Disclaimer: The opinions and knowledge posted in this article is solely of the guest author.
Because social networks are cost effective and easy to focus, more and more businesses and individuals are focusing too much on social networks to publicize their business products and services. But the main problem here is– most businesses are relying on ineffective tactics to market their products to social networks. The following guide explains you the best ways to use social networks to market.
Most people believe that having too many social networks for their business help in receiving lots of website visitors, but this may not fetch you good result since you need to have a continuous online presence on this networking site to benefit from it.
Secondly investing online marketing should be done very carefully because you must make your investment only where there is a scope of getting higher ROI. You should be able to minimize your risk associated with your investments. Finally, to get good results you should not completely rely on social networks.
If you are looking to take advantage of promoting your business on social networking sites like Facebook, Twitter, Pinterest, Google+, Tumblr and so on then before opening your business account in these social platforms, determine whether you are able to manage all these accounts at a time, only then start your social marketing.
Investigate which platform can support to communicate with your existing and potential customers. And then try to build strong relationship with your customer by understanding their needs and what they want from you.
Post articles on social sites and your website; include relevant information on your products or services in the post that you write to market. To make your post social friendly, you can also include a short author bio at the end of every post and give a backlink to your social profile.
Try to add more people into your social networking sites, know the people who are interested towards your business products and services.
Join various forums and you can even take advantage of B2B marketing sites to share your ideas and to provide advice on problems and answering any questions of your site readers.
Promoting only your website and looking for people to read your message is not good, you should also visit networking profiles of other people who are connected with you and read their blog or posts.
Always respond to your posts in a friendly way and promptly to their comments. This can help you bring more potential customers.
Do not just create social networks for the sake of creating an account and hype your business, instead try to integrate your traditional work with online marketing. This can supplement both traditional and online campaigns.
Author Bio: The guest post was contributed by Lucy, financial guest blogger from Manchester, UK. Wrote many articles on ppi claims. Find out more about her blogs @financeport
When you see abnormally high direct traffic in Google Analytics or other web analytics tools, then there is not much you can do, since most direct traffic is only shown as a number of views. With search engine and referral traffic, it is pretty easy to find out what happened. But it becomes quite hard to understand what really happened behind direct traffic.
Referred visitors come through search engines and referring sites. And Web Analytics Solutions like: Statcounter, Google Analytics, Awstat, etc. can provide you good insights in understanding the behavior of your visitors as well as the performance of your online marketing campaigns. However, direct visitors may not be a strange phenomenon. It can also be the karma of your direct marketing effort, online branding, email marketing, and it may also result from returning visitors to your site. If you see any abnormal direct traffic then you should understand that the direct traffic is coming as a result of:
Email clients like: Outlook, Outlook Express, Eudora, Thunderbird, and other POP or IMAP Mail Client Softwares generate Direct Traffic. Some assumptions of abnormal direct traffic from emails can be:
Bookmarks are the simplest type of reference to your site. Just to define it: Bookmarks are stored links in your computer, either in internet browser or files that automatically generate URL for your browser. So, any content that automatically generates URL for your browser will be a bookmark. Most of the Web Analytics tools can’t differentiate the source of the clicks from stored links. However, they should be more valuable to you, since they are mostly returning visitors. The links from bookmarks mean your marketing campaign efforts are maturing into sales. Bookmark visitors can come through the following types of bookmarks:
Most Web Analytics Systems try to load a remote visible or invisible image into your visitors’ computer through the browser. These remote visible or invisible images are customized image that work as your identity. Web Analytics Systems provide some sort of codes (usually as Java Scripts) that generate the command to load these images. It may not always be the case that the codes will come from webpages located your servers aka your website. The visitors can also come from other sources such as stored webpages of your site in their hard disks. Often if the Web Analytics code is in a blank page, it’ll still show the visitor. However, now most Web Analytics Systems show them as referred visitors by showing the exact location from the computer (e.g. C:\Documents%20and%20Settings\You\My%20Documents\My%20Site\index.htm). Often many computer blocks this reference system for external servers. It is then; the visitors are treated as direct visitors. In case, if the Web Analytics Systems can’t recognize or block the reference, the offline stored pages direct visitors can come through various ways, like:
Direct visitors also come from deliberate typing in the address bar of the Internet Browser. If they are doing that, then you have established your site as a brand in the mind of the visitors or your offline marketing campaign is a hit. A lot of people don’t come to Yahoo, Google or Bing through bookmarks or any reference. They really type the site name in the browser and press Enter or Ctrl+Enter. The search engine and referral traffic for these giant sites are rare. Every site actually strives to achieve this. Again, if your are running an offline marketing campaign, then the best way to go to your site after seeing an ad, is by typing the URL in the browser. There are thousands of reasons for this type of visitor typing URL in browser. However, here are some of them:
The possibilities of Direct Visitors are endless. But, Web Analytics tools provide you insight to only a number, not the overall insight on what actually happened. So, it is up to you to investigate what has happened. The abnormal increase in traffic may not always be good news. So, it is always wise to watch out.
Placing an advertisement on a billboard in a high traffic area will surely bring results. Measuring it however, can be a tough job. For each marketing campaign, measuring performance is crucial. Measuring the efficiency of a advertisement depends on 2 things:
For a billboard, Clickthrough Rate refers to the percentage of the desired action from impressions. Unless eye and camera tracking technology improves, it is not possible to monitor the clickthrough rate for a billboard.
However, monitoring the return on marketing investment or ROI from a billboard is very much possible - If you know your traffic sources. But, to ensure the tracking and measuring ROI of a billboard you have to turn it into an internet marketing campaign involving call to action using internet technology.
If you invest in Billboard Advertising, then you can take some initiatives to make your display more interactive while effectively measuring it’s ROI. viz.
A website on your billboard is good for marketing and branding but does not allow you to properly measure ROI from multiple campaigns that direct on your domain. The best way to measure ROI, is referring to an alternate URL, one that does not disturb your expected web traffic. For the URL, you can:
The URL visits can be easily tracked with Google Analytics or any other Web Analytics application. This gives the campaign transparency and allows for high ROI visibility. The URL you refer on the billboard should be easily readable. Long URLs won’t typically generate action. Often, most conversions happen after the fact, so it is wise to help the readers remember your URL.
QR Codes have been around for long time, but the use of these 2-dimensional codes for Interactive Marketing is a new trend. It helps you to download information or generate a specific action on your mobile phone using widely available bar-code scanners. For the iPhone (Semacode), Android Phones (QuickMark), Blackberry (ScanLife), Symbian Phones or Nokia (UpCode) are among several competing apps that can read QR Codes from any printed media or digital screen. QR Codes are now being used for Internet Marketing, Mobile Marketing, and even Word of Mouth Marketing. With QR Codes, any camera-enabled smartphone users can:
The interaction with QR Codes are increasing day by day and steadily becoming the bridge between the real and virtual worlds. Determine the type of interaction that will deliver the best visibility of your ROI. There are many sites that allows you to generate QR codes (e.g. Zxing Projects QR Generator). A major service currently in use is the Google Chart API. Here is an article on how you can generate QR Codes in bulk with Google Chart API.
Bluetooth Adverts are the newest trend in mobile marketing. If your billboard is in convenient location, then you can send more interactive information and coupons to your billboard Bluetooth users. You can easily transmit richer content to your viewers. Moreover you can also digitally track the Bluetooth downloads.
Email is one of the most convenient ways of communication, even on mobile devices. Make sure you have a different email address on the billboard than the one you use in other media campaigns. This will allow you to verify the emails you get on the allocated address are coming from billboard advert. If you incentivize people sending emails to that address e.g. with coupon, then you can also trigger the behavior of the billboard audience to send emails to the custom address rather than other addresses or web contact forms.
HostedNumbers.com, AdInsight.eu, and Mongoose Metrics have call tracking services that you can be monitored from Google Analytics. However, there are several other call tracking and analytics softwares that your can use. They generate a unique phone number (even toll-free) that you can use on the billboard. When someone calls, you can see how much traffic came from your billboard advertisement and then use Google Analyitcs to see how long they were on the call. Again, it is imperative that this phone number is not made available elsewhere. There will always be a risk that word of mouth marketing will ruin your direct analytics. This information being shared is beyond your control.
Coupons are one of the best ways to track where a customer has come from. You can mention an easily readable coupon code for all (e.g. gimme20%less) or generate a custom coupon code from any specific URL mentioned on the billboard. The URL can be a purchased domain, a landing page on your site, or a easily readable shortened link. This enables you to distinguish between regular web traffic and traffic from your billboard. Numerous softwares and online services will allow you to easily generate custom coupons through the URL. If you are sending the billboard reader to a URL with a custom coupon, it is recommended to have them visit a custom landing that is blocked from search engines. Once people use their coupons, you are able to retreive information on traffic sources using the database. It is imperative that you make sure that the coupon codes can be tracked. To get a true ROI on that particular segment of your campaign, ensure that it is not made available in other forms of media (e.g. search engine, word of mouth, etc).
If you are involved in Search Engine Optimization (SEO), either for your or clients’ site(s), you know how important it is to get the number 1 ranking for the most important keywords. If the keyword is popular, then it is a dream come true.
Or is it? How can getting the #1 ranking for your keyword can be a nightmare? Well, the answer is: ROI (Return on Investment). Your ROI can be disturbed in many ways for having number 1 position.
Why the #1 Position in Google and Other Search Engines Sucks
So, it’s not the #1 ranking that you should rely most on. Even if you do, don’t over-emphasize it, also don’t feel sad that you don’t have #1 position. You should have realistic SEO Mindset, depending on your financial and operational capabilities.
We are mostly ROI driven and strive to achieve the best ranking to boost your ROI. Without a good ROI, the #1 ranking in search engines can disrupt your business operations, marketing, and branding. Here is how:
Even with sophisticated web analytics tools, it can be difficult to identify the search intent. i.e. you never can learn what was the intention of the searcher, when they made the search and landed on your site. Most of the searchers don’t merely come to your site to buy your product or service. Bringing visitors is good for your site. But, bringing visitors with varied intentions and expectations may not always be good or turn into sales. These varied intentions can be like:
Most visitors will have different motives to visit your site, but it is obvious that it will not always match your commercial goals. Moreover, if you always emphasize your commercial goal, then you might not be successful both commercially and SEO-wise.
If you rank #1 for a popular keyword, you will get substantial amount of traffic to your site. However, all the serious and non-serious buyers will come knocking on your door for queries. The bad thing is, you may think all of them are leads, while most are queries. To keep up with the pace, you need to put more pressure on sales and support team or increase the size of the team. If you are offering free trial or samples of your product or service, then the increased number of non-serious visitors will seriously increase your operation costs, including sales and marketing costs.
Again, in any industry, contacting or comparing more than 2 suppliers is usual behavior of all the customers. And for B2B-customers or customers-of-costly-products, the number can be more. So, just being the first company they find is not enough. So, by being on #2 to #5, any site can do equal business as you, if not, better than you.
As mix of serious and non-serious visitors come to your site, it is obvious that the number of sales against each query or lead will be low, hence a low ROI. As the cost of goods sold increases, your ROI will also decrease automatically. Because, when the cost increases, you are increasing your investment, while the return is actually the same.
The intention of the searcher to go beyond the #1 position is directly related to his/her seriousness to purchase. So, the ROI of #2 and #3 position will be high, if they make the same number of sales. If you have a good sales approach and give better value than your competitors, then being the #5 or even the #10 company is not a huge problem.
So, what happens is, you spend your budget to entertain the non-serious lead generators, while the #2 and #3 position competitors get to eat the same fruit with less effort. Moreover, if your competitors’ sales approach more efficient or has better product, then they will just be piggybacking on your position.
Actually, the #1 position will be kinda like a philanthropic position to educate customers on what to expect. As the searchers go beyond the #3 position, the level of seriousness generally increases. Traffic on the other hand decreases. But, with the amount of sales that the site generates, it is able to generate a higher ROI.
The clear winner from a serious buyer will be the company/site that has good sales approach, quality product/service, and offers good value to the customer. i.e. if a searcher knocks almost all the companies/sites in the top 10 list, then there is no competitive advantage of being the #1 ranking site.
So, you are thinking about decreasing cost and increasing ROI, by not being philanthropic and being selective on who you reply to and not? Then, be ready to face the invisible wrath. When you don’t reply a customer, it has some ripple affect. Some of the affects are:
Think of a real life example of a shopping mall where you can buy similar products. You try to see all the offers, products, features, and prices at all possible outlets. You make the final decision based on the outlet that offers you the best value. However, there is really no advantage to be the first outlet seen.
The #1 position for your main keyword is highly desirable, if you can bear the expense. Moreover, it also helps to gain strong reputation. So, I am not discouraging your SEO effort to get #1 position in search engine. Again, if you don’t have top 10 rankings for your important keywords, then you have no chance in getting leads.
I am again not encouraging you to obtain ranks beyond the top 10 positions. It is really hard to find so serious customers that go beyond top 10 results. Only people that are data-mining typically do that, who may never be your customer.
However, if you are a mom & pop company and striving to make maximum profit with less cost, then you can use this mindset to stay happy with little. But, if you are a big company, then go for the #1 ranking, which you truly deserve.