301 Permanent Redirects for Old and Broken Links - SEO Strategy that Most Forget

Sites evolve a lot after it has been created. Even if the contents and themes are same for the site, they throw away the old bottle and take on a new bottle. But, with the old bottle, sometime the webmasters don’t know that they are throwing away precious old wine of the link juice. Even, many SEO experts and webmasters forget what they are throwing away and go for short-term solutions.

Not all sites goes for CMS at first. The common evolution pattern is from Plain HTML site to Animated Flash site and then to Content Management System (CMS) site. For some sites, the evolution pattern can be quite complex. Each time while changing, most site owners and webmasters rarely bother about redirecting old links to the right and very relevant link or page. While doing that, they are harming the visitors, hence their business potential, and also the search engines.

SEO Perspective on 301 Permanent Redirects for Old Broken Links

301 Permanent Redirects and SEO Value Transfer

19 October 2011 ·

SEO Perspective on 301 Permanent Redirects for Old Broken Links

Sites are not just created, they also evolve. Sites throw away the old cloak and put on a new cloak. But, little does the site owners know that they are also throwing away precious old wine of link…

This Article has moved to http://www.seoppcsmm.com/post/11650040481/301-permanent-redirects-for-old-and-broken-links-seo

22 April 2009 ·

Rel=“Canonical” URL Tag Introduced by Google, Yahoo, and Bing

Like rel=”nofollow” URL tag, a new rel Tag (canonical) has been introduced and currently being supported by major search engine to tell the search engines that the specific URL is the duplicate.

<link rel="canonical" href="http://www.example.com/printed-version.html">

This tag makes the webmasters free from relying with server end 301 redirect management, since this URL tag will be work as same as 301 redirects. And this can help retain the Authority of the home or any other page by disregarding pages that support session IDs, affiliate versions, printed, pdf versions, etc. that create duplicates of the original page.

More FAQ on this is on SEOMoz.

SEOmoz | Canonical URL Tag - The Most Important Advancement in SEO Practices Since Sitemaps

See what Matt Cutts, the Web Spam Head in Google has to say about it:

© of SEOPPCSMM.COM - Source: Rel=“Canonical” URL Tag Introduced by Google, Yahoo, and Live

14 February 2009 ·

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Professionally, Asif Anwar is working as National Consultant (Web Optimization) of Access to Information (A2I) program of UNDP for various Web Marketing Solutions for the Bangladesh Government, small companies as well as large brands.

Search Engine Marketing (SEM) and Social Media Marketing (SMM) consultant and specialist for various high PR sites and large brands.

Professional Internet Marketing Blogger and occasional guest blogger for Search Engine Journal, Social Media Today, and Marketing Pilgrim.

SEO Trainer, Mentor, Moderator, and Co-founder of Bangladesh Internet Marketing Professional Association (BIMPA).

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