Analysis of Direct Traffic in Google Analytics - Understanding Direct Traffic in Web Analytics

When you see abnormally high direct traffic in Google Analytics or other web analytics tools, then there is not much you can do, since most direct traffic is only shown as a number of views. With search engine and referral traffic, it is pretty easy to find out what happened. But it becomes quite hard to understand what really happened behind direct traffic.

Analysis of Direct Traffic in Google Analytics - Understanding Direct Traffic in Web Analytics

Referred visitors come through search engines and referring sites. And Web Analytics Solutions like: Statcounter, Google Analytics, Awstat, etc. can provide you good insights in understanding the behavior of your visitors as well as the performance of your online marketing campaigns. However, direct visitors may not be a strange phenomenon. It can also be the karma of your direct marketing effort, online branding, email marketing, and it may also result from returning visitors to your site. If you see any abnormal direct traffic then you should understand that the direct traffic is coming as a result of:

  • Email Links,
  • Bookmarks,
  • Offline pages loading web analytics script or
  • People typing your site’s address in the browser, etc.

5 December 2012 ·

Billboard-based Internet Marketing Campaign and Tracking & Measuring ROI

Placing an advertisement on a billboard in a high traffic area will surely bring results. Measuring it however, can be a tough job. For each marketing campaign, measuring performance is crucial. Measuring the efficiency of a advertisement depends on 2 things:

  1. Clickthrough Rate (CTR) and 
  2. Return on Investment (ROI). 

CTR

For a billboard, Clickthrough Rate refers to the percentage of the desired action from impressions. Unless eye and camera tracking technology improves, it is not possible to monitor the clickthrough rate for a billboard.

ROI

However, monitoring the return on marketing investment or ROI from a billboard is very much possible - If you know your traffic sources. But, to ensure the tracking and measuring ROI of a billboard you have to turn it into an internet marketing campaign involving call to action using internet technology.

Hire us for Interactive Marketing - How to Turn Your Billboard into Interactive Marketing Campaign

If you invest in Billboard Advertising, then you can take some initiatives to make your display more interactive while effectively measuring it’s ROI. viz.

3 December 2012 ·

Should SEO and PPC Marry Each Other, Date or Just Stay Single?

SEO or Organic Search Marketing and PPC or Paid Search Marketing/Advertisement, both have same goal to get your site found through keyword search in varios search engines. So, is the goal so common that they should get married? Or should SEO and PPC date, or just stay single?

Should SEO and PPC Marry Each Other, Date or Just Stay Single?

What if SEO and PPC Get Married?

Let’s define marriage first:

Marriage is about mutual understanding and about the economy of utilizing the limited combined resources in an efficient way for better life, if not, better future.

Well, that’s not a perfect one, but in Economics, it should sound like that. If I translate that for corporate language than it would be this:

Mutual Understanding between SEO & PPC

If SEO and PPC are operating differently, then they are learning in different ways. This can mean doing the same homework over and over again. Not doing the homework separately is very healthy for the economy. That’s why we see the giant companies acquiring (or marrying) the small companies. So that, the homework is not done again in the same economy. Even though, the giants have the setup to do it all over again. But, that’s bad for the industry. You are increasing the competition without adding any value to the economy.

So, whoever the husband between SEO or PPC is, both of their understanding can help each other greatly. PPC can use the learning from SEO and vice versa to reduce marketing cost and increase ROI. Isn’t that what the companies and advertisers are looking for? With mutual understanding, they can mutually reduce their homework and add value to the economy.

12 August 2011 ·

Highly Recommended RSS Feeds for Search & Internet Marketing

To stay aware about the Search and Internet Marketing Industry Trends and News, I subscribe to the following feeds:

Please click the links to land on the Feeds page, not the blog site. Alternatively, if you would like to have all those feeds in one, I have compiled these Highly Recommended RSS Feeds in one feed by Yahoo Pipes. You can also subscribe there.

© of SEOPPCSMM.COM - Source: Highly Recommended RSS Feeds for Search & Internet Marketing

19 May 2009 ·

Archive RSS

About Me

Blogger Bio

Professionally, Asif Anwar is working as National Consultant (Web Optimization) of Access to Information (A2I) program of UNDP for various Web Marketing Solutions for the Bangladesh Government, small companies as well as large brands.

Search Engine Marketing (SEM) and Social Media Marketing (SMM) consultant and specialist for various high PR sites and large brands.

Professional Internet Marketing Blogger and occasional guest blogger for Search Engine Journal, Social Media Today, and Marketing Pilgrim.

SEO Trainer, Mentor, Moderator, and Co-founder of Bangladesh Internet Marketing Professional Association (BIMPA).

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