Asif Anwar is a Search, Social, & Internet Marketing Consultant/Specialist working in Bangladesh (In Indian Subcontinent aka South Asia). Professionally consulting and helping small businesses on Search Engine Optimization (SEO) since 2003 and actively learning about Search Marketing trends from 2001. Passionate about SEM (Search Engine Marketing), SMM (Social Media Marketing), and PPC (Pay Per Click).
Blog commenting has been a great way to rank page for specific keyword. But, that was few years ago, when blog owner used to give away dofollow links to commenters. Currently, almost all the quality blog owners do not provide any dofollow link. So, using blog commenting as a SEO strategy is almost obsolete. However, blog commenting is still good strategy bringing traffic to your site.
When you see abnormally high direct traffic in Google Analytics or other web analytics tools, then there is not much you can do, since most direct traffic is only shown as a number of views. With search engine and referral traffic, it is pretty easy to find out what happened. But it becomes quite hard to understand what really happened behind direct traffic.
Referred visitors come through search engines and referring sites. And Web Analytics Solutions like: Statcounter, Google Analytics, Awstat, etc. can provide you good insights in understanding the behavior of your visitors as well as the performance of your online marketing campaigns. However, direct visitors may not be a strange phenomenon. It can also be the karma of your direct marketing effort, online branding, email marketing, and it may also result from returning visitors to your site. If you see any abnormal direct traffic then you should understand that the direct traffic is coming as a result of:
If you are involved in Search Engine Optimization (SEO), either for your or clients’ site(s), you know how important it is to get the number 1 ranking for the most important keywords. If the keyword is popular, then it is a dream come true.
Or is it? How can getting the #1 ranking for your keyword can be a nightmare? Well, the answer is: ROI (Return on Investment). Your ROI can be disturbed in many ways for having number 1 position.
Why the #1 Position in Google and Other Search Engines Sucks
So, it’s not the #1 ranking that you should rely most on. Even if you do, don’t over-emphasize it, also don’t feel sad that you don’t have #1 position. You should have realistic SEO Mindset, depending on your financial and operational capabilities.
We are mostly ROI driven and strive to achieve the best ranking to boost your ROI. Without a good ROI, the #1 ranking in search engines can disrupt your business operations, marketing, and branding. Here is how:
Compiling all the suggestions presented by experts in last few days, Barry Schwartz wrote some of his tips for recovery for the recent Penguin Update by Google. This blog post an elaboration of the tips he place of his blog.
The Penguin Penalty Update was made to attack bad sites and level the gaming field for web spams. This is not actually another version of Panda Update. Because Panda is not actually a spam filter, it is rather a priority inbox :-) i.e. Panda was introduced to like better contents, not hate bad contents.
Image Courtesy: Dave Naylor
Let me start by describing some of the tips by Barry.
Recently, I’ve blogged about 5 Great Reasons Why Archive.org’s Wayback Machine is a Great SEO Tool in Blueliner Marketing blog.
Sites evolve a lot after it has been created. Even if the contents and themes are same for the site, they throw away the old bottle and take on a new bottle. But, with the old bottle, sometime the webmasters don’t know that they are throwing away precious old wine of the link juice. Even, many SEO experts and webmasters forget what they are throwing away and go for short-term solutions.
Not all sites goes for CMS at first. The common evolution pattern is from Plain HTML site to Animated Flash site and then to Content Management System (CMS) site. For some sites, the evolution pattern can be quite complex. Each time while changing, most site owners and webmasters rarely bother about redirecting old links to the right and very relevant link or page. While doing that, they are harming the visitors, hence their business potential, and also the search engines.
SEO or Organic Search Marketing and PPC or Paid Search Marketing/Advertisement, both have same goal to get your site found through keyword search in varios search engines. So, is the goal so common that they should get married? Or should SEO and PPC date, or just stay single?
Let’s define marriage first:
Marriage is about mutual understanding and about the economy of utilizing the limited combined resources in an efficient way for better life, if not, better future.
Well, that’s not a perfect one, but in Economics, it should sound like that. If I translate that for corporate language than it would be this:
If SEO and PPC are operating differently, then they are learning in different ways. This can mean doing the same homework over and over again. Not doing the homework separately is very healthy for the economy. That’s why we see the giant companies acquiring (or marrying) the small companies. So that, the homework is not done again in the same economy. Even though, the giants have the setup to do it all over again. But, that’s bad for the industry. You are increasing the competition without adding any value to the economy.
So, whoever the husband between SEO or PPC is, both of their understanding can help each other greatly. PPC can use the learning from SEO and vice versa to reduce marketing cost and increase ROI. Isn’t that what the companies and advertisers are looking for? With mutual understanding, they can mutually reduce their homework and add value to the economy.
Your website is your intellectual real estate. Even though, you bear annual variable cost of maintaining the site, the cost never can be labeled as expense. After finishing your site, Search Engine Optimization (SEO) and Pay Per Click (PPC) to market your site, are they expense or adding value to your website? Let’s start with some definition:
Expense in terms of asset: The portion of the asset given away as variable cost for specific utility that has no reusability and to get the same utility, you have to pay again. e.g. advertising cost.
Asset in terms of expenditure: The expenditure invested as fixed cost for specific utility that has reusability. So with the investment, you get the same utility for a certain period of time. Please note that all assets are perishable, except for real estates. e.g. your computer is an asset not expenditure, but if you rent it, then it is expense.
The accounting formula
Asset = Liability + Equity
i.e. Equity = Asset - Liability
In another analogy, Profitability = Capital – Expense
According to this formula, you can get more profit by decreasing expenditure or increasing capital. So, the more you add value to Capital, the more the profitability, even if you have to spend some expense to increase it. e.g. when you buy an asset, it does not get accounted into expense, rather into Asset or Capital.
Now, in terms of gaining profitability, how should the expenditure on SEO be labeled? As “Capital” or “Expense”? If it is a Capital Investment, then it will increase profitability, otherwise if expense, it will decrease your profitability.
Click-through Rate or CTR is a popular term for PPC. But, here we are talking about SEO CTR, not the CTR related to PPC. And yes, SEO CTR now counts and has been confirmed by many experts that it does influence Google Rankings. In SES 2011 @ London many experts has confirmed that it does influence your ranking.
CTR = Number of Clicks / Number of Impression
This usually tells you what percentage of impression that makes an actual click. For PPC, CTR is a great measure for you to understand how well the ad is. For SEO, this also can tell how well the content is in the perspective of the keyword searched in Google.
For SEO, evaluating CTR was tough. However, Google Webmaster now provides this insight, which can also help you understand how you can improve your SEO. This is an earlier step, before the clicks get stored in your web analytics application.
Take a look at the new feature by Google Webmaster from where you can find the SEO CTR for your site for individual keywords.
The SEO impression is how many times your site get ranked in Google SERP. Even if no one clicks your site, you will get a impression count, when someone searches for any keyword that you rank for. And based on the clicks and this impression, you can get SEO CTR.
e.g. Your site ranks 5th for the keyword SEO PPC SMM. Searchers made about 200 searches in a day for that keyword. So, you will get 200 impressions as the 5th site every time. But, only 20 people among the searchers actually clicked your site. So, your SEO CTR would be 20 clicks out of 200 searches or impression, i.e. 10% is your SEO CTR. Good news is that Google Webmaster does show you the SEO CTR to you:
Update: This is an old post. Facebook no longer provide Dofollow link :-( Currently, they use “Nofollow me” Rel Attribute for all the links. However, the current public profile of a person gives dofollow link to pages they like. So, the more fans you have, the more the page rank of your page.
Facebook has always remained the toughest walled garden for many years. But, one by one some of the things are opening up to public. And while that happens, many features are being indexed by Google.
Recently, on my public profile, I spotted something new and interesting:
The link on my public profile has this code with XFN Relationship Tag, “Me”:
<a class=”url” href=”http://marketinggossip.blogspot.com” rel=”me”>marketinggossip.blogspot.com</a>
It is obvious now that Keywords Meta Tag does not affect much in Search Engine Optimization (SEO) or Search Engine Positioning (SEP). Meta SEO was the major SEO process in late 90s and early 2000 decades. Now, is a part of current SEO process, which is considered Old School SEO. Previously, people could get benefit from stuffing the keywords meta tags with irrelevant keywords. For some time, search engines used to punish the sites using such method. But, currently, advanced search engine like Google uses filters to ignore such irrelevant keywords.
However, Meta Keywords can give you some competitive advantage, if the competition is close (close ranking scores, not fierce competition). So, it is suggested that, you use Meta Keywords wisely. The wisest thing to do is to find and use most relevant keywords. So, here are some suggestion to collect relevant keywords for Keywords Meta for your site:
If you have been following me for more than a year, you’d know that I have been one of the 5 finalists last year in Marketing Pilgrim’s SEM Scholarship Contest 2008 for my article, 13 Prophecies of Internet Marketing. It was a Hook Article and attracted a lot of people. But, an Idea Article of Linda Bustos, 8 Stupid Things Webmasters Do To Mess Up Their Analytics, won most of the votes from the judges.
So this year I have come up with an Idea Article. Rather a research work that I have been doing for couple of months. Hook Articles are easy to promote, but Idea Article is not. But, I enjoyed the competion. This year the article title was, How to Write Hundreds of Unique Articles from One Article with MS Excel – Article Theme Versioing. Below is the banner I designed to promote the article:
My article once again became one of the top finalists in the SEM Scholarship 2009 Contest. Still, the voting on articles is pending from the judges. The article getting most amount of votes will win the scholarship.
To stay aware about the Search and Internet Marketing Industry Trends and News, I subscribe to the following feeds:
Please click the links to land on the Feeds page, not the blog site. Alternatively, if you would like to have all those feeds in one, I have compiled these Highly Recommended RSS Feeds in one feed by Yahoo Pipes. You can also subscribe there.