Asif Anwar is a Search, Social, & Internet Marketing Consultant/Specialist working in Bangladesh (In Indian Subcontinent aka South Asia). Professionally consulting and helping small businesses on Search Engine Optimization (SEO) since 2003 and actively learning about Search Marketing trends from 2001. Passionate about SEM (Search Engine Marketing), SMM (Social Media Marketing), and PPC (Pay Per Click).
Recently, I’ve blogged about 5 Great Reasons Why Archive.org’s Wayback Machine is a Great SEO Tool in Blueliner Marketing blog.
Here are the higlights of the article:
Sites evolve a lot after it has been created. Even if the contents and themes are same for the site, they throw away the old bottle and take on a new bottle. But, with the old bottle, sometime the webmasters don’t know that they are throwing away precious old wine of the link juice. Even, many SEO experts and webmasters forget what they are throwing away and go for short-term solutions.
Not all sites goes for CMS at first. The common evolution pattern is from Plain HTML site to Animated Flash site and then to Content Management System (CMS) site. For some sites, the evolution pattern can be quite complex. Each time while changing, most site owners and webmasters rarely bother about redirecting old links to the right and very relevant link or page. While doing that, they are harming the visitors, hence their business potential, and also the search engines.
301 Permanent Redirects transfers almost all the SEO value of a site including: PageRank, Authority, Anchor Text and Relevance, etc. Since, Google rolled out the advice to use 301 redirects, there was a debate whether 301 permanent redirectlso transfer the relevance score in SEO. Matt Cutts in the following video has confirmed that Anchor Text does flow-through when you use 301 Permanent Redirects. Which does indicate that content or keyword relevance also passes through.
So, if a site has high PR inbound link to a page that is not on site or lands on 404 page, then the link juice and authority will be spilled and spoiled. Because, the Anchor Text and Relevance of the inbound Link page aka keyword stream flowing the link juice may not land on page that has that relevant keyword. And since the Google Bomb Update, incoming anchor texts coming to a page that does not have the keyword, has very little or no probability to rank well in Google.
301 permanent redirect does transfer SEO values to the landing page from the moved page. However, over time, Google also confirmed that 301 Permanent Redirect does not flow 100% link juice to your site. in March 2010, Matt Cutts of Google confirmed that Google does not transfer 100% of the SEO value. More story here: Google Confirms: 301 Redirects Result in PageRank Loss!
However, in my experience, we have not seen much harm in the redirect of links within same site to redirect old and broken links. So within a site, the relevance will flow perfectly. Moreover, it’s not just about SEO. Sometimes, many people bookmark you page and would want to come back to your site. So, in terms of usability, you loose potential future visitor who already has attained information about you.
The question whether 301 Permanent Redirects transfer age of the domain or page is a debated issue. But, there is absolutely no harm in 301 redirecting your old links to the relevant new links (with the same keyword). If your old link on the site is broken, then you are bleeding the precious link juice out of your site :-o
It is evident that to permanent redirect of old links using 301 Permanent Redirects to the relevant page in your existing site and new domain is one of the best practices in SEO. Because, many inbound links may be out there that are linking to your specific page using specific anchor text that is passing relevance to your site, not just Page Rank. So to feed both the visitors and search engines with exactly relevant information (not a 404 page), 301 permanent redirect is the best thing you can do.
Now that you know redirecting the old links and broken links to relevant page is very important in terms of SEO. What should you do now?
First you have to find the old links withing your site to transfer the relevance graph to the new site structure. If you were the site owner, you may know that after a hard guessing. But, if it is the site of your client, then any guess work will not work. The best way to find the old links on your site is Archive.org.
From Archive.org, you have to collect links from all available chronological versions of the site. You can use HTTack Website Copier to locally cache and create a list of URLs on the old version of the site. You also need to store the Anchor Texts used for the link, so that you can find relevant current page to redirect to.
If you don’t care about what others have bookmarked, and only want to concentrate on SEO value. Then you need to collect all the inbound link statistics along with the anchor texts. But, sometimes anchor texts does not say relevant content on the page that links to you. In that case, you need to collect specific keyword for the respective inbound link, so that you can find the relevant page or URL on the current site.
Once you collect all the old links, you have to verify if the link is broken. Xenu’s Link Sleuth can help you in automatically identify broken links from a link list in txt file. However, while working 404 pages, you will get wrong results. Because, when you have active 404 page, Xenu will show 200 OK Status. So, it would be wise to turn off the 404 pages for the time being. However, there are many software that can help you identify broken links.
Once you have the list of old and broken links, Google the keyword in the braces: [“Anchor Text of the Broken Link” site:mysite.com]. The first result you see other than the homepage in Google search, is the most relevant current page in the eye of Google. Create the link graph using excel sheet or any file format you prefer. Once you get the relevant current page, then you are ready to redirect.
For 301 permanent redirects, you need to manipulate the .htaccess file in your root folder of your site. Tony Spencer over SEOBook.com provides a good article on how you can do it, once you have the list of old links and the corresponding new links.
So the next time you plan to upgrade your site, it is wise to have a back up of your current link structure along with the old ones. So, when your site takes on new links, you can easily create 301 permanent redirect for the current links to the relevant future site.
Some SEOs believe that old links are stronger in getting ranks than newer links, if the content freshness is periodically maintained. So, you can switch the previous method and use the old link as the current link and permanently (301) redirect the current link to the old link.
SEO or Organic Search Marketing and PPC or Paid Search Marketing/Advertisement, both have same goal to get your site found through keyword search in varios search engines. So, is the goal so common that they should get married? Or should SEO and PPC date, or just stay single?
Let’s define marriage first:
Marriage is about mutual understanding and about the economy of utilizing the limited combined resources in an efficient way for better life, if not, better future.
Well, that’s not a perfect one, but in Economics, it should sound like that. If I translate that for corporate language than it would be this:
If SEO and PPC are operating differently, then they are learning in different ways. This can mean doing the same homework over and over again. Not doing the homework separately is very healthy for the economy. That’s why we see the giant companies acquiring (or marrying) the small companies. So that, the homework is not done again in the same economy. Even though, the giants have the setup to do it all over again. But, that’s bad for the industry. You are increasing the competition without adding any value to the economy.
So, whoever the husband between SEO or PPC is, both of their understanding can help each other greatly. PPC can use the learning from SEO and vice versa to reduce marketing cost and increase ROI. Isn’t that what the companies and advertisers are looking for? With mutual understanding, they can mutually reduce their homework and add value to the economy.
Before marriage, you probably have been using a small blender for milk shake that served your single user need. But, after marriage you can afford a better blender, which costs less than 2 blenders alone. i.e. you can also cut the capital investment and cost if you have SEO and PPC together. Moreover, they also can interchange their duties to perform other important tasks for the growth of your business.
You definitely have a budget for your marketing, from which you can’t go beyond. So, you should economize on getting more sales with less money. Since you are in fixed budget for SEO, you can cutout the variable budget for PPC, when you have competitive advantage in organic results for a specific keyword. So, for PPC you can only explore the markets, where you don’t have competitive advantage on. That’s should make the great use of your limited budget. So, managing these in separate units would mean extra cost for you, since there wouldn’t be any synchronization between these two units.
When you have total understanding of your Search Marketing, you can have the flexibility to implement your strategy and set the players in the field. Thereby, you can play a good and strategic game utilizing every resource efficiently. Moreover, you can also reduce waste or spillover, which is a major factor in reducing cost and maximizing profit.
Companies can gain greater ROI from the marriage and the management can also get all the information for their strategy from one source. So, that’ll make life easier and comfortable. It is obvious that combined SEO and PPC saves money for you. In return, you get greater ROI.
In harsh situations, when comfortable life can’t be ensured, marriages are made in the intention to have better future. Investments are also like marriages craving for better future. Getting the reward right away isn’t possible. Combined investment in SEO and PPC can mean quicker break even. Moreover, as resources are utilized efficiently, the chance of having better life is quicker than having them separated.
Now, if it happens that SEO and PPC can’t marry, then they can go out on dates from time to time to share things together. Even if they are separate, they should share each other’s learning from time to time by synchronizing each other and go toward a mutual understanding.
That way, some cost for advertising and marketing can be reduced by removing ad spending away from PPC, when SEO has organically reached its goal for a specific keyword. However, it can be more time consuming if you are to synchronize learning within these units.
If they don’t synchronize, then the best way to learn from each other is by staying in the same premises and experiencing social and corporate activities together. That also can expand their learning. This can also mean hiring same internet marketing agency with separate units running campaigns with separate PMs.
SEO and PPC in the isolated island may mean loss in terms of the many benefits I mentioned above. But, not always their marriage is necessary. Their marriage can encourage cost reduction. But sometimes for the sake of online branding and converting visitors into sales takes more than just strict control of organic search marketing and paid search advertisement.
In the sales funnel, from visitors to sales, the communication and information feeding should be made several times before the purchase. So, limiting your doorways for the visitors to your business can harm you, if you are planning to sale big.
In case of online sales funnel, remember that:
So, in all stages of the sales funnel, there should be multiple ways for the visitor to get information about your company or product. If you have done SEO and simultaneously running PPC for content network (AdWords for AdSense), the chances are, when the visitor is reading something related, s/he might come back to your site.
Otherwise, after going a long way, the visitor might buy from the last good outlet s/he could remember, even though you were in top of the search (SEO efficient) when s/he found you earlier.
This happens to us always, when we go to a special product mall. Everyone visits the front stalls, but you happen to buy from a stall inside the mall. There is almost no extra competitive advantage for being the front stall (SEO effecient), when you have product that visitors always move around to find a good bargain. Getting these temporarily lost customers back to your site for sale is called retargeting. So, for retargeting, you need to be more liberal on SEO and PPC.
Another fact is, the objectives of SEO and PPC is not same. Most of the time PPC concetrates on Conversion and SEO on Branding & Reputation Building. I said “most of the time”, not “always”. e.g. Most popular keywords may not convert well and will mean unnecessary PPC spending on visitors that are not in action mode to purchase. But, popular keywords are good for Branding and Branding is one of the major targets for SEO. This difference in objectives is a good reason to stay in separate units.
Well, if you have a product that visitors doesn’t care much about going for a good burgain (usually for cheaper products), having SEO and minor PPC dating is sufficient. If you are a small company, then having SEO and PPC get married would be a right choice. If you want to sell big, then SEO and PPC should stay single.
Your website is your intellectual real estate. Even though, you bear annual variable cost of maintaining the site, the cost never can be labeled as expense. After finishing your site, Search Engine Optimization (SEO) and Pay Per Click (PPC) to market your site, are they expense or adding value to your website? Let’s start with some definition:
Expense in terms of asset: The portion of the asset given away as variable cost for specific utility that has no reusability and to get the same utility, you have to pay again. e.g. advertising cost.
Asset in terms of expenditure: The expenditure invested as fixed cost for specific utility that has reusability. So with the investment, you get the same utility for a certain period of time. Please note that all assets are perishable, except for real estates. e.g. your computer is an asset not expenditure, but if you rent it, then it is expense.
The accounting formula
Asset = Liability + Equity
i.e. Equity = Asset - Liability
In another analogy, Profitability = Capital – Expense
According to this formula, you can get more profit by decreasing expenditure or increasing capital. So, the more you add value to Capital, the more the profitability, even if you have to spend some expense to increase it. e.g. when you buy an asset, it does not get accounted into expense, rather into Asset or Capital.
Now, in terms of gaining profitability, how should the expenditure on SEO be labeled? As “Capital” or “Expense”? If it is a Capital Investment, then it will increase profitability, otherwise if expense, it will decrease your profitability.
In cost type analogy Profit = Fixed Asset - Variable Expense
Remember that cost on capital is fixed in nature, but expense can be variable. In that sense, PPC is an expenditure for your marketing. It is instantly perishable and each time you have to buy advertisement to get customers to your site. PPC is also a variable cost. So, this affects the expense, not the asset.
But, SEO is not like that. Because, it is not intended for short term marketing. SEO has reusability and brings you customers even after the SEO is finished. SEO expenditure has no attribute to be labeled as variable cost. Once you have done SEO on your site, you have added more value to your site, which in turn can have resale value. It’s not just $10 site anymore (the dollar amount you used for purchasing the domain).
So, SEO expense is a capital expenditure which increases your asset and should never be treated as expense that makes your site a marketing machine.
We have tried to convince some customers that SEO doesn’t affect your profitability. Because, it becomes your asset. And asset is not expenditure that would negatively influence your profitability. The perishable behavior of SEO, may make it seem like expense. But, all assets are perishable. And we own a lot of short timed assets. So, if SEO expenditure is an asset, then you are increasing investment, not giving away money.
Goodwill is something that has economic value. So, it is an asset. And achieving this involves much cost on marketing and advertising. Without marketing and advertising good will never can be achieved. If you consider long term affects, then advertising can also be converted into assets.
So, the next time you spend money on SEO and advertisement (for good will) in an effective way, don’t worry about the profitability of your company, brand or site.
Click-through Rate or CTR is a popular term for PPC. But, here we are talking about SEO CTR, not the CTR related to PPC. And yes, SEO CTR now counts and has been confirmed by many experts that it does influence Google Rankings. In SES 2011 @ London many experts has confirmed that it does influence your ranking.
CTR = Number of Clicks / Number of Impression
This usually tells you what percentage of impression that makes an actual click. For PPC, CTR is a great measure for you to understand how well the ad is. For SEO, this also can tell how well the content is in the perspective of the keyword searched in Google.
For SEO, evaluating CTR was tough. However, Google Webmaster now provides this insight, which can also help you understand how you can improve your SEO. This is an earlier step, before the clicks get stored in your web analytics application.
Take a look at the new feature by Google Webmaster from where you can find the SEO CTR for your site for individual keywords.
The SEO impression is how many times your site get ranked in Google SERP. Even if no one clicks your site, you will get a impression count, when someone searches for any keyword that you rank for. And based on the clicks and this impression, you can get SEO CTR.
e.g. Your site ranks 5th for the keyword SEO PPC SMM. Searchers made about 200 searches in a day for that keyword. So, you will get 200 impressions as the 5th site every time. But, only 20 people among the searchers actually clicked your site. So, your SEO CTR would be 20 clicks out of 200 searches or impression, i.e. 10% is your SEO CTR. Good news is that Google Webmaster does show you the SEO CTR to you:
Searcher or User Vote
Pagerank and inbound links are external vote for your site. But, Google also needs to evaluate the user or searcher vote for a content. So, if you have quality external votes and also get many searcher votes, Google may like you a lot for the keyword.
If Google sees that a site is less clicked from 1st page of search result (SERP), while another good page in 2nd SERP is getting good amount of clicks. Then Google has every reason to believe that the page in 2nd SERP is more meaningful for this search query.
Evaluating Search Intent
Google has been heavily emphacizing on Personalized Search for few years. One of the thing they lacked, was to analyze the search intent of the searchers. The CTR can also be used to analyze the search intent of the user. But, my assumption for using CTR for search intent is not something that is prevailing now, may be in future. CTR has been applied by Google to not only rank the pages, but also to understand the search intent of the searchers.
I guess no one realized it since, Google may not be emphacizing heavily on this signal. Moreover, the searchers’ behavior stayed the same for clicking more on top 1-5 and less on top 5-10 search results. So, the external links’ vote is still prominently responsible for getting your site ranked. And very less people go to the 2nd or 3rd page of SERP. But, low quality and irrelevant Page Title can wipe out your site from 1st page of SERP and place you in the back seat.
Place the most important message including the keyword on your Page Title in the first 65 characters, anything beyond that will be replaced by 3 dots (…) and the searchers will not be able to see them.
Keyword Prominence (i.e. how close the keyword is on the Page Title) is an important factor for SEO. So, try to complete the whole message in first few words; don’t just push the main keywords back to the end. e.g. title like “A Comprehensive List of Tips and Tricks for SEO” can be “SEO Tips and Tricks - A Comprehensive List”. This way, by reading first few words, people will know what the link is about.
Using ASCII Art
To increase the CTR, you can use ASCII Art (e.g. ::-::-:: Link Title ::-::-::) on Page Title to attract more attraction. However, this is not encouraged, since absurd use can lead to spammy looking titles. If you ask my opinion, ASCII Art does attract my attention, but I’d also evaluate the relevance of a search result aka page. So, be careful in using it.
Category and Brand Keywords
You might have other noises in the Page Title, like category keywords or brand/site name. Try to push them at the end of the Page Title or beyond 65 characters. Don’t bother about the brand keywords, if you have the keyword on your domain name. Moreover, for having multiple pages of the same category, the category page might also get some boost.
Keyword Usage Limit
Previously, I used to suggest people not to target more than 5 keywords for a page. But, to gain high CTR, I’d advise you not to target more than 1 keyword for a specific page. Why? If you want to keep Category Keyword and Brand or Site Name Keyword in the Page Title, then 1 keyword is your maximum limit.
You have to frame the Page Title within first 65 characters and choose the best title that can create a spark of attention in the searchers. Apply the Human-friendly Optimization of Page Titles. e.g. many SEO software will tell you not to use any stop words. But, can you really make a good Page Title without using stopwords?
Short Page Titles
Long Page Title does not influence CTR, since Google does not show the keywords that are used further at the end. But, also make sure that you don’t have a short Page Titles.
Link Baiting Strategies for Increasing CTR
All the Page Title developing strategies of Viral Marketing and Link Baiting also apply for choosing the best Page Title, so feel free to Google around for “titling strategy for link bait and viral marketing” for more tips to increase CTR.
Keyword in URL
The Page Title is the most prominent thing that attracts most searchers. But, keyword in URL also is bold in green. So, that also can attract the attention of the searcher and create more relevance value in the relevance analysis in the searcher’s mind.
Keyword in Meta Description and Body Contents
Keyword in Meta Description and Body Contents is also very important in creating more relevance value in the relevance analysis in the searcher’s mind. It creates the text chunk, which is called snippet below the page title in SERP. This part becomes useful to searcher, when they think all the page titles in the SERP are relevant. So, in those cases, this can give you some competitive advantage.
Place the keywords in the body content with more relevant information. That way, when the adjacent relevant information will create more relevance value in the relevance analysis in the searcher’s mind.
Event: F8 Developer Conference
Date: April 21, 2010
Place: San Francisco, California
The F8 Developer Conference has determined a new fate for Facebook. Previously, all the activities of Facebook were behind the great blue and white walled garden. But, after the introduction of Facebook Connect, activities spread beyond the blue & white garden and after the F8 Summit, the spread became widespread.
Open Graph Protocol was introduced in the event. Facebook has planned to use the properties of the non-profit organization in various ways to make the web more social as well as semantic.
So, a new form of Social Media Optimization (SMO) has evolved which is called Open Graph Optimization (OGO). Well, let’s call it OGO or Website Optimization for Open Graph Protocol. But, this is not the only thing for Facebook Optimization. Facebook Optimization consists of several other technique you can employ for your site to perform well in the social media.
According to the source of the activity in Facebook, you can classify them into 2 separate categories, viz.
The internal activity refers to the link sharing on Facebook using http://www.facebook.com/share.php or any other widget or tools. Internal link sharing was the oldest reason to have your website optimized for Facebok. Please scroll below to see the old technique for Facebook Optimization.
Previously, Facebook was very much within walls. But, with like button and Open Graph Meta Tags, there are many external activities.
These two activities are also the major objectives for Facebook Optimization for 2010. But, I can prophecise that more things will come in near future. However, it will still be possible to categorize their activity into these 2 major categories.
There is a myth that you don’t need Open Graph Meta Tags if you don’t plan to use the Like Button. But, what happens if you share the link through various sharing plugin (e.g. Hootlet), Share Button or the link sharing page in Facebook (http://www.facebook.com/share.php)?
When you share a link in Facebook, the Link Share Interface collects the Page Title, URL, Meta Description, and a random image. But, if you have Open Graph Meta Tags in place, then the Page Title is replaced with og:title, Meta Description with og:description, and the random image with og:image. So, with the Open Graph Meta tag, you have the control to place the right description, title, and image to attract more Clickthrough.
Before the Like Button and Open Graph Meta, Link Sharing Optimization was the only thing you could do to optimize your site for Facebook. Facebook also had the documentation for that. But, they have recently moved it. You are right, they brought in Open Graph Meta Data. So, the old technique was void.
But here is a glimplse of the old optimization meta data and the description inside the meta tags:
<meta name="title" content="The title you want to appear in Facebook when someone shares your link" />
<meta name="description" content="The same description of SEO Meta Description optimized also for Facebook Sharing" />
<meta name="medium" content="medium_type: audio, image, video, news or blog (any one)" />
<link rel="image_src" href="The URL of the thumbnail image you want to share in Facebook" />
<link rel="audio_src" href="The audio source URL" />
<meta name="audio_type" content="mp3 (or others)" />
<meta name="audio_title" content="Title of The Song or Audio" />
<meta name="audio_artist" content="Name of the Artists/Speaker/Singer" />
<meta name="audio_album" content="The Name of the Album" />
<link rel="video_src" href="The URL of the video" />
<meta name="video_height" content="200 (or any pixel you like)" />
<meta name="video_width" content="300 (or any pixel you like)" />
<meta name="video_type" content="application/x-shockwave-flash (or others)" />
These old meta tags still work, but it is always good to go with the wind and embrace Open Graph Meta Tags. You can read more about it here.
Open graph and Facebook tags are one of the tags that are not certified by W3C Consortium. So, you might get W3C errors if you use the tags. In some cases you might not be able to get the right utility you want. So, for that you need to add these two lines as attribute to the first <html> section, that should look like this:
<html lang="en-US" xml:lang="en-US" xmlns="http://www.w3.org/1999/xhtml" xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://developers.facebook.com/schema/">
The added attributes are:
Open Graph Meta Tags are currently used for making sharing the links and also for the like button. Open Graph has been adopted by Facebook for it’s social graph purposes.
According to the Open Graph Protocol site:
The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to enable any web page to have the same functionality as a Facebook Page.
According to the Open Graph Protocol, several new Meta tags came into being for making your site optimized for the giant social media, Facebook.
Here is a glimpse of the new generation Meta tags:
<meta property="og:title" content="A Good Title that can Attract More Clickthrough (within 100 characters)"/>
<meta property="og:type" content="blog or website (visit Open Graph Protocol site for more names of types)"/>
<meta property="og:url" content="The URL of the Article"/>
<meta property="og:image" content="The URL of the image you want to share in Facebook (usually square images perform well)"/>
<meta property="og:site_name" content="The Name of Your Site. If this is not available, then Like Button press will show someone likes yoursite.com"/>
<meta property="og:description" content=" Clickthrough (CTR) is the key. But, og:title should be most attractive. And you can also put more attracting messages in <150 character description.”/>
<meta property="og:email" content="firstname.lastname@example.org"/>
<meta property="og:phone_number" content="212-904-1240 "/>
<meta property="og:latitude" content="40.705213143114925"/>
<meta property="og:longitude" content="-74.01103019714355"/>
<meta property="og:street-address" content="55 Broad Street"/>
<meta property="og:locality" content="New York"/>
<meta property="og:region" content="NY"/>
<meta property="og:postal-code" content="10004"/>
<meta property="og:country-name" content="USA"/>
Other than Open Graph Meta Tags, there are some special meta tags by Facebook that you need to use for claiming administrative powers, view Facebook Insights, and connect the External Activities with your Facebook Page.
<meta property="fb:admins" content="your.fb.id"/>
Please note, this meta tag does not start with fb: instead of og:, because it is a meta tag specific to Facebook, not Open Graph. In this meta tag, you can specify the name of the admins that can have insights of the site activity. Adding multiple admins never hurt.
While mentioning the admins in the meta, you can use the user name that is followed by Facebook.com (e.g. http://www.facebook.com/user.name). However, if your profile looks like this: http://www.facebook.com/profile.php?id=1234567890, then you can use 1234567890 as admin value. To find this number, you can use http://apps.facebook.com/whatismyid/ or open any album on your profile and if the URL looks like this: http://www.facebook.com/album.php?id=1234567890, then 1234567890 is your admin ID.
Using this meta tag helps you to get admin access to the page in Facebook and change and update various contents.
<meta property="fb:page_id" content="####### (The number of your page)"/>
When you have both internal and external activity going on for Facebook, it is hard for Facebook to identify which page is connected with the You can also get access to Facebook Insights for the page. Facebook Insights is the Web Analytics for Facebook.
<meta property="fb:app_id" content="####### (The number of your app)"/>
This allows you to utilize the app engine of Facebook for your site. You can create an app from http://developers.facebook.com/setup/. You can associate your website with your app. In the comma-separated list, you have to mention the app(s) that administers the page.
This is an introductory part of the Facebook SEO aka Facebook Optimization. I’ll come up with more details in another blog. Also Blueliner has plans for a free webinar on best practices for Facebook Optimization aka Facebook SEO. Please follow the blog to get the updates.
Many people ask me what is the best link building strategy. The fact is, there is no time-proof strategy to mention only one, since most people tend to think offsite, than onsite when we pronounce the word “Link Building”.
Let’s try to get answers to these questions to understand the theme of this article:
All these questions point to one answer: Relevant contents and large number contents that are interlinked get you all the Google love. Google assigns Authority for a Keyword based on this phenomenon.
Have you seen that a lower Pagerank site get ranked high on SERPs (Search Engine Result Pages)? This makes a point that Pagerank is no longer the major player for ranking your site. Remember, I said “Major” and not totally ruling it out.
Google now gives Priority to Authority and Quality of inbound links, rather than quantity. That’s why you may see many pages with Pagerank 0 appear before any Pagerank 4 page in Google for a specific keyword.
The Authority of a site for a specific keyword (e.g. SEO Consultant) depends on the following things:
Disclaimer: This is not a complete list Google Authority factors.
So, according to my 9th question, it is always wise to build more and more contents on your site and massively interlink them to relevant pages.
For Search Engine Cloaking, Blackhat SEOs use this theme for getting high ranks in search engines. Search Engine Cloaking refers to the Backhat Technique to show the search engine bots a different set of pages than the usual users see. And showing massive amount of relevant pages is one of the strong techniques they use.
But you can do the same in natural and Whitehat way; by building more and more contents for your site and have them linked back to important pages on your site. So, the next you think about building or buying links, please also consider building links in your home site.
Update: This is an old post. Facebook no longer provide Dofollow link :-( Currently, they use “Nofollow me” Rel Attribute for all the links. However, the current public profile of a person gives dofollow link to pages they like. So, the more fans you have, the more the page rank of your page.
Facebook has always remained the toughest walled garden for many years. But, one by one some of the things are opening up to public. And while that happens, many features are being indexed by Google.
Recently, on my public profile, I spotted something new and interesting:
The link on my public profile has this code with XFN Relationship Tag, “Me”:
<a class=”url” href=”http://marketinggossip.blogspot.com” rel=”me”>marketinggossip.blogspot.com</a>
Interestingly, no Nofollow tag in the URL. It is quite odd for sites like Facebook to provide dofollow links. Such dofollow link from such authoritative site can be very useful for you. Because, Facebook alone has the highest amount of indexed pages in Google. Here is the rank of Alexa’s top 10 sites, in terms of total number of indexed pages in Google:
Facebook.com - 1,170,000,000 indexed pages
Youtube.com - 293,000,000 pages
Baidu.com - 210,000,000 pages
Yahoo.com - 184,000,000 pages
wikipedia.org - 136,000,000 pages
Twitter.com - 118,000,000 pages
Google.com - 42,200,000 pages
Live.com + MSN.com + Bing.com - 29,700,000 pages
QQ.com - 13,700,000 pages
However, Google in some period of time, may weigh down the score of links from Facebook.
Now, how was this achieved? I have recently did Facebook Optimization on my blog. But, that was not the reason, when I saw several other profiles are also showing same dofollow behavior that did not yet do any Facebook Optimization.
I, along with several other profiles have mentioned several sites in the “Website” portion of my profile and seems like Facebook is currently giving the credit to the first listed site on your profile with dofollow link.