Asif Anwar is a Search, Social, & Internet Marketing Consultant/Specialist working in Bangladesh (In Indian Subcontinent aka South Asia). Professionally consulting and helping small businesses on Search Engine Optimization (SEO) since 2003 and actively learning about Search Marketing trends from 2001. Passionate about SEM (Search Engine Marketing), SMM (Social Media Marketing), and PPC (Pay Per Click).
Guest Post Disclaimer: The opinions and knowledge posted in this article is solely of the guest author.
Because social networks are cost effective and easy to focus, more and more businesses and individuals are focusing too much on social networks to publicize their business products and services. But the main problem here is– most businesses are relying on ineffective tactics to market their products to social networks. The following guide explains you the best ways to use social networks to market.
Most people believe that having too many social networks for their business help in receiving lots of website visitors, but this may not fetch you good result since you need to have a continuous online presence on this networking site to benefit from it.
Secondly investing online marketing should be done very carefully because you must make your investment only where there is a scope of getting higher ROI. You should be able to minimize your risk associated with your investments. Finally, to get good results you should not completely rely on social networks.
If you are looking to take advantage of promoting your business on social networking sites like Facebook, Twitter, Pinterest, Google+, Tumblr and so on then before opening your business account in these social platforms, determine whether you are able to manage all these accounts at a time, only then start your social marketing.
Investigate which platform can support to communicate with your existing and potential customers. And then try to build strong relationship with your customer by understanding their needs and what they want from you.
Post articles on social sites and your website; include relevant information on your products or services in the post that you write to market. To make your post social friendly, you can also include a short author bio at the end of every post and give a backlink to your social profile.
Try to add more people into your social networking sites, know the people who are interested towards your business products and services.
Join various forums and you can even take advantage of B2B marketing sites to share your ideas and to provide advice on problems and answering any questions of your site readers.
Promoting only your website and looking for people to read your message is not good, you should also visit networking profiles of other people who are connected with you and read their blog or posts.
Always respond to your posts in a friendly way and promptly to their comments. This can help you bring more potential customers.
Do not just create social networks for the sake of creating an account and hype your business, instead try to integrate your traditional work with online marketing. This can supplement both traditional and online campaigns.
Author Bio: The guest post was contributed by Lucy, financial guest blogger from Manchester, UK. Wrote many articles on ppi claims. Find out more about her blogs @financeport