13 Best Practices on Blog Commenting

Blog commenting has been a great way to rank page for specific keyword. But, that was few years ago, when blog owner used to give away dofollow links to commenters. Currently, almost all the quality blog owners do not provide any dofollow link. So, using blog commenting as a SEO strategy is almost obsolete. However, blog commenting is still good strategy bringing traffic to your site.

13 Best Practices on Blog Commenting

13 Best Practices on Blog Commenting

Keeping that in mind, along with the changes in Google Algorithm, you need to comply with these best practices:

  1. Read the blog thoroughly and try to be on the blogger’s page (i.e. clearly understand it). The clever bloggers know who read the blog and who didn’t, because the content is pinned in his mind
  2. Start your comment by addressing the author/blogger by name, if you do some background check and mention that as well, then the affinity with the blogger increases and he feels ashamed to delete your comment
  3. Don’t appreciate the author/blogger with oily words and leave no comment other than that (we all know today that they are actually spams)
  4. Try to add more information to the article, as if the article is incomplete or you are adding more contents and perspective to it
  5. Try to leave more value to the article, i.e. write such comment that the author/blogger thinks your comment might be valuable to his/her blog readers
  6. Don’t straight away insult or criticize the blogger, start by giving your opposing opinion and reason first, try to make him understand what he has done wrong. Sometimes, if you can show good reason, the blogger updates the post and gives you a credit to your link
  7. Engage the author/blogger in asking witty questions and/or opinions and make sure that after you write your comment, the blogger is 100% tempted to reply you. That way, you can bet that your comment will never get deleted
  8. See other comments and pledge to post better comments than others, rather than being just another brick in the wall
  9. Try to avoid misspellings, grammatical mistakes, technical jargons, ethnic terms, etc. and all those avoidables for written communications
  10. Always try to write in easy to comprehend English, at High School Readability level. Moreover, try not to use sentences that may have double meaning. There are more skimmers than readers. So, try also to write for skimmers
  11. Don’t make the comment too long, use words economically (best use of limited resources)
  12. Try not to leave a link on the post, if the comment section allows you to have name as anchor text. In that case, just start writing some really helpful comment
  13. Always and always leave expert comments. If you are not an expert, then hire an expert to write your comments. If you are not aware, there is a big industry for this.

Please comment below, if you know more. I’ll update and give you credit for that ;-)

© Asif Anwar of SEOPPCSMM.COM - Source: 13 Best Practices on Blog Commenting

11 July 2014 ·

Why the #1 Position in Google and Other Search Engines Sucks

If you are involved in Search Engine Optimization (SEO), either for your or clients’ site(s), you know how important it is to get the number 1 ranking for the most important keywords. If the keyword is popular, then it is a dream come true.

Or is it? How can getting the #1 ranking for your keyword can be a nightmare? Well, the answer is: ROI (Return on Investment). Your ROI can be disturbed in many ways for having number 1 position.

Why Does #1 Position in Search Engines Sucks - An example on Google SERP for the Keyword "Internet Marketing Agency"

Why the #1 Position in Google and Other Search Engines Sucks

So, it’s not the #1 ranking that you should rely most on. Even if you do, don’t over-emphasize it, also don’t feel sad that you don’t have #1 position. You should have realistic SEO Mindset, depending on your financial and operational capabilities. 

We are mostly ROI driven and strive to achieve the best ranking to boost your ROI. Without a good ROI, the #1 ranking in search engines can disrupt your business operations, marketing, and branding. Here is how:

Searcher’s Intent Does Not Match Your Commercial Goals

Even with sophisticated web analytics tools, it can be difficult to identify the search intent. i.e. you never can learn what was the intention of the searcher, when they made the search and landed on your site. Most of the searchers don’t merely come to your site to buy your product or service. Bringing visitors is good for your site. But, bringing visitors with varied intentions and expectations may not always be good or turn into sales. These varied intentions can be like:

  • There are many visitors who constantly look for information for academic purposes or research
  • Some think you are a potential client (usually spammers)
  • Some are competitors, spying on your promotional activities
  • Some that have already been sold and looking into what others are offering
  • Some are future prospects that are yet to fall into the final stages of your sales funnel, 
  • Some are not that serious and just trespassing 
  • Few are your present buyers, who still are interacting with your site. 

Most visitors will have different motives to visit your site, but it is obvious that it will not always match your commercial goals. Moreover, if you always emphasize your commercial goal, then you might not be successful both commercially and SEO-wise.

Increased Cost for Sales, Support, and Operation

If you rank #1 for a popular keyword, you will get substantial amount of traffic to your site. However, all the serious and non-serious buyers will come knocking on your door for queries. The bad thing is, you may think all of them are leads, while most are queries. To keep up with the pace, you need to put more pressure on sales and support team or increase the size of the team. If you are offering free trial or samples of your product or service, then the increased number of non-serious visitors will seriously increase your operation costs, including sales and marketing costs.

Again, in any industry, contacting or comparing more than 2 suppliers is usual behavior of all the customers. And for B2B-customers or customers-of-costly-products, the number can be more. So, just being the first company they find is not enough. So, by being on #2 to #5, any site can do equal business as you, if not, better than you.

Low ROI and Competitive Disturbance

As mix of serious and non-serious visitors come to your site, it is obvious that the number of sales against each query or lead will be low, hence a low ROI. As the cost of goods sold increases, your ROI will also decrease automatically. Because, when the cost increases, you are increasing your investment, while the return is actually the same.

The intention of the searcher to go beyond the #1 position is directly related to his/her seriousness to purchase. So, the ROI of #2 and #3 position will be high, if  they make the same number of sales. If you have a good sales approach and give better value than your competitors, then being the #5 or even the #10 company is not a huge problem.

So, what happens is, you spend your budget to entertain the non-serious lead generators, while the #2 and #3 position competitors get to eat the same fruit with less effort. Moreover, if your competitors’ sales approach more efficient or has better product, then they will just be piggybacking on your position.

Actually, the #1 position will be kinda like a philanthropic position to educate customers on what to expect. As the searchers go beyond the #3 position, the level of seriousness generally increases. Traffic on the other hand decreases. But, with the amount of sales that the site generates, it is able to generate a higher ROI.

The clear winner from a serious buyer will be the company/site that has good sales approach, quality product/service, and offers good value to the customer. i.e. if a searcher knocks almost all the companies/sites in the top 10 list, then there is no competitive advantage of being the #1 ranking site.

Decreased Reputation at Increased Level

So, you are thinking about decreasing cost and increasing ROI, by not being philanthropic and being selective on who you reply to and not? Then, be ready to face the invisible wrath. When you don’t reply a customer, it has some ripple affect. Some of the affects are:

  • You throw away the customer and give him/her away to your competitors by your own hand
  • You create a perception about yourself and your brand, that you are not serious about sales
  • The negative perception of un-attended customers spreads to other potential customers and starts to ruin your brand and reputation
  • If the traffic is high, then this will happen quite frequently and you may one day find someone blogging negatively about your site.

No Advantage for being the First Shop in a Mall

Think of a real life example of a shopping mall where you can buy similar products. You try to see all the offers, products, features, and prices at all possible outlets. You make the final decision based on the outlet that offers you the best value. However, there is really no advantage to be the first outlet seen.

The Disclaimer

The #1 position for your main keyword is highly desirable, if you can bear the expense. Moreover, it also helps to gain strong reputation. So, I am not discouraging your SEO effort to get #1 position in search engine. Again, if you don’t have top 10 rankings for your important keywords, then you have no chance in getting leads.

I am again not encouraging you to obtain ranks beyond the top 10 positions. It is really hard to find so serious customers that go beyond top 10 results. Only people that are data-mining typically do that, who may never be your customer.

However, if you are a mom & pop company and striving to make maximum profit with less cost, then you can use this mindset to stay happy with little. But, if you are a big company, then go for the #1 ranking, which you truly deserve.

©  of SEOPPCSMM.COM - Source: Why the #1 Position in Google and Other Search Engines Sucks

28 November 2012 ·

Should SEO and PPC Marry Each Other, Date or Just Stay Single?

SEO or Organic Search Marketing and PPC or Paid Search Marketing/Advertisement, both have same goal to get your site found through keyword search in varios search engines. So, is the goal so common that they should get married? Or should SEO and PPC date, or just stay single?

Should SEO and PPC Marry Each Other, Date or Just Stay Single?

What if SEO and PPC Get Married?

Let’s define marriage first:

Marriage is about mutual understanding and about the economy of utilizing the limited combined resources in an efficient way for better life, if not, better future.

Well, that’s not a perfect one, but in Economics, it should sound like that. If I translate that for corporate language than it would be this:

Mutual Understanding between SEO & PPC

If SEO and PPC are operating differently, then they are learning in different ways. This can mean doing the same homework over and over again. Not doing the homework separately is very healthy for the economy. That’s why we see the giant companies acquiring (or marrying) the small companies. So that, the homework is not done again in the same economy. Even though, the giants have the setup to do it all over again. But, that’s bad for the industry. You are increasing the competition without adding any value to the economy.

So, whoever the husband between SEO or PPC is, both of their understanding can help each other greatly. PPC can use the learning from SEO and vice versa to reduce marketing cost and increase ROI. Isn’t that what the companies and advertisers are looking for? With mutual understanding, they can mutually reduce their homework and add value to the economy.

Utilizing Combined Resources

Before marriage, you probably have been using a small blender for milk shake that served your single user need. But, after marriage you can afford a better blender, which costs less than 2 blenders alone. i.e. you can also cut the capital investment and cost if you have SEO and PPC together. Moreover, they also can interchange their duties to perform other important tasks for the growth of your business.

Utilizing Limited Resources

You definitely have a budget for your marketing, from which you can’t go beyond. So, you should economize on getting more sales with less money. Since you are in fixed budget for SEO, you can cutout the variable budget for PPC, when you have competitive advantage in organic results for a specific keyword. So, for PPC you can only explore the markets, where you don’t have competitive advantage on. That’s should make the great use of your limited budget. So, managing these in separate units would mean extra cost for you, since there wouldn’t be any synchronization between these two units.

Utilizing Resources in an Efficient Way

When you have total understanding of your Search Marketing, you can have the flexibility to implement your strategy and set the players in the field. Thereby, you can play a good and strategic game utilizing every resource efficiently. Moreover, you can also reduce waste or spillover, which is a major factor in reducing cost and maximizing profit.

Enjoying a Better Life

Companies can gain greater ROI from the marriage and the management can also get all the information for their strategy from one source. So, that’ll make life easier and comfortable. It is obvious that combined SEO and PPC saves money for you. In return, you get greater ROI.

For a Better Future

In harsh situations, when comfortable life can’t be ensured, marriages are made in the intention to have better future. Investments are also like marriages craving for better future. Getting the reward right away isn’t possible. Combined investment in SEO and PPC can mean quicker break even. Moreover, as resources are utilized efficiently, the chance of having better life is quicker than having them separated.

What are alternatives if they can’t marry each other?

Date Each Other?

Now, if it happens that SEO and PPC can’t marry, then they can go out on dates from time to time to share things together. Even if they are separate, they should share each other’s learning from time to time by synchronizing each other and go toward a mutual understanding.

That way, some cost for advertising and marketing can be reduced by removing ad spending away from PPC, when SEO has organically reached its goal for a specific keyword. However, it can be more time consuming if you are to synchronize learning within these units.

Be Neighbors?

If they don’t synchronize, then the best way to learn from each other is by staying in the same premises and experiencing social and corporate activities together. That also can expand their learning. This can also mean hiring same internet marketing agency with separate units running campaigns with separate PMs.

What happens if SEO and PPC are Single?

SEO and PPC in the isolated island may mean loss in terms of the many benefits I mentioned above. But, not always their marriage is necessary. Their marriage can encourage cost reduction. But sometimes for the sake of online branding and converting visitors into sales takes more than just strict control of organic search marketing and paid search advertisement.

In the sales funnel, from visitors to sales, the communication and information feeding should be made several times before the purchase. So, limiting your doorways for the visitors to your business can harm you, if you are planning to sale big.

In case of online sales funnel, remember that:

  • Not all search engine visitors are your customers,
  • All those that find you when searching may not be your customer,
  • All the people that return to your site, doesn’t mean that they will make an inquiry,
  • All the people that makes an inquiry about your product or services, doesn’t mean that they will purchase your product.

So, in all stages of the sales funnel, there should be multiple ways for the visitor to get information about your company or product. If you have done SEO and simultaneously running PPC for content network (AdWords for AdSense), the chances are, when the visitor is reading something related, s/he might come back to your site.

Otherwise, after going a long way, the visitor might buy from the last good outlet s/he could remember, even though you were in top of the search (SEO efficient) when s/he found you earlier.

This happens to us always, when we go to a special product mall. Everyone visits the front stalls, but you happen to buy from a stall inside the mall. There is almost no extra competitive advantage for being the front stall (SEO effecient), when you have product that visitors always move around to find a good bargain. Getting these temporarily lost customers back to your site for sale is called retargeting. So, for retargeting, you need to be more liberal on SEO and PPC.

Another fact is, the objectives of SEO and PPC is not same. Most of the time PPC concetrates on Conversion and SEO on Branding & Reputation Building. I said “most of the time”, not “always”. e.g. Most popular keywords may not convert well and will mean unnecessary PPC spending on visitors that are not in action mode to purchase. But, popular keywords are good for Branding and Branding is one of the major targets for SEO. This difference in objectives is a good reason to stay in separate units.

Confused about marriage of SEO & PPC?

Well, if you have a product that visitors doesn’t care much about going for a good burgain (usually for cheaper products), having SEO and minor PPC dating is sufficient. If you are a small company, then having SEO and PPC get married would be a right choice. If you want to sell big, then SEO and PPC should stay single.

© of SEOPPCSMM.COM - Source: Should SEO and PPC Marry Each Other, Date or Just Stay Single?

12 August 2011 ·

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About Me

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Professionally, Asif Anwar is working as National Consultant (Web Optimization) of Access to Information (A2I) program of UNDP for various Web Marketing Solutions for the Bangladesh Government, small companies as well as large brands.

Search Engine Marketing (SEM) and Social Media Marketing (SMM) consultant and specialist for various high PR sites and large brands.

Professional Internet Marketing Blogger and occasional guest blogger for Search Engine Journal, Social Media Today, and Marketing Pilgrim.

SEO Trainer, Mentor, Moderator, and Co-founder of Bangladesh Internet Marketing Professional Association (BIMPA).

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