Archive.org’s Wayback Machine - 5 Great Use of it in Search Engine Optimization (SEO)

Recently, I’ve blogged about 5 Great Reasons Why Archive.org’s Wayback Machine is a Great SEO Tool in Blueliner Marketing blog.

5 Great Reasons Why Archive.org

31 October 2011 ·

301 Permanent Redirects for Old and Broken Links - SEO Strategy that Most Forget

Sites evolve a lot after it has been created. Even if the contents and themes are same for the site, they throw away the old bottle and take on a new bottle. But, with the old bottle, sometime the webmasters don’t know that they are throwing away precious old wine of the link juice. Even, many SEO experts and webmasters forget what they are throwing away and go for short-term solutions.

Not all sites goes for CMS at first. The common evolution pattern is from Plain HTML site to Animated Flash site and then to Content Management System (CMS) site. For some sites, the evolution pattern can be quite complex. Each time while changing, most site owners and webmasters rarely bother about redirecting old links to the right and very relevant link or page. While doing that, they are harming the visitors, hence their business potential, and also the search engines.

SEO Perspective on 301 Permanent Redirects for Old Broken Links

301 Permanent Redirects and SEO Value Transfer

19 October 2011 ·

Should SEO and PPC Marry Each Other, Date or Just Stay Single?

SEO or Organic Search Marketing and PPC or Paid Search Marketing/Advertisement, both have same goal to get your site found through keyword search in varios search engines. So, is the goal so common that they should get married? Or should SEO and PPC date, or just stay single?

Should SEO and PPC Marry Each Other, Date or Just Stay Single?

What if SEO and PPC Get Married?

Let’s define marriage first:

Marriage is about mutual understanding and about the economy of utilizing the limited combined resources in an efficient way for better life, if not, better future.

Well, that’s not a perfect one, but in Economics, it should sound like that. If I translate that for corporate language than it would be this:

Mutual Understanding between SEO & PPC

If SEO and PPC are operating differently, then they are learning in different ways. This can mean doing the same homework over and over again. Not doing the homework separately is very healthy for the economy. That’s why we see the giant companies acquiring (or marrying) the small companies. So that, the homework is not done again in the same economy. Even though, the giants have the setup to do it all over again. But, that’s bad for the industry. You are increasing the competition without adding any value to the economy.

So, whoever the husband between SEO or PPC is, both of their understanding can help each other greatly. PPC can use the learning from SEO and vice versa to reduce marketing cost and increase ROI. Isn’t that what the companies and advertisers are looking for? With mutual understanding, they can mutually reduce their homework and add value to the economy.

12 August 2011 ·

Is SEO Expenditure an Expense or Asset? Or Does SEO Cost influence Profitability?

Your website is your intellectual real estate. Even though, you bear annual variable cost of maintaining the site, the cost never can be labeled as expense. After finishing your site, Search Engine Optimization (SEO) and Pay Per Click (PPC) to market your site, are they expense or adding value to your website? Let’s start with some definition:

Expense in terms of asset: The portion of the asset given away as variable cost for specific utility that has no reusability and to get the same utility, you have to pay again. e.g. advertising cost.

Asset in terms of expenditure: The expenditure invested as fixed cost for specific utility that has reusability. So with the investment, you get the same utility for a certain period of time. Please note that all assets are perishable, except for real estates. e.g. your computer is an asset not expenditure, but if you rent it, then it is expense.

Is SEO Expenditure an Expense or Asset? Or Does SEO Cost influence Profitability?

The accounting formula

Asset = Liability + Equity

i.e. Equity = Asset - Liability

In another analogy, Profitability = Capital – Expense

According to this formula, you can get more profit by decreasing expenditure or increasing capital. So, the more you add value to Capital, the more the profitability, even if you have to spend some expense to increase it. e.g. when you buy an asset, it does not get accounted into expense, rather into Asset or Capital.

Now, in terms of gaining profitability, how should the expenditure on SEO be labeled? As “Capital” or “Expense”? If it is a Capital Investment, then it will increase profitability, otherwise if expense, it will decrease your profitability.

24 May 2011 ·

SEO Click-through Rate (CTR) Influence Ranking in Google, What to do now?

Which CTR Counts in SEO?

Click-through Rate or CTR is a popular term for PPC. But, here we are talking about SEO CTR, not the CTR related to PPC. And yes, SEO CTR now counts and has been confirmed by many experts that it does influence Google Rankings. In SES 2011 @ London many experts has confirmed that it does influence your ranking. 

What is Clickthrough Rate (CTR)?

CTR = Number of Clicks / Number of Impression

This usually tells you what percentage of impression that makes an actual click. For PPC, CTR is a great measure for you to understand how well the ad is. For SEO, this also can tell how well the content is in the perspective of the keyword searched in Google. 

Is it Possible to Know the CTR for SEO?

For SEO, evaluating CTR was tough. However, Google Webmaster now provides this insight, which can also help you understand how you can improve your SEO. This is an earlier step, before the clicks get stored in your web analytics application.

SEO CTR in Google Webmaster Tools

Take a look at the new feature by Google Webmaster from where you can find the SEO CTR for your site for individual keywords.

What Would be the SEO CTR?

The SEO impression is how many times your site get ranked in Google SERP. Even if no one clicks your site, you will get a impression count, when someone searches for any keyword that you rank for. And based on the clicks and this impression, you can get SEO CTR.

Calculating SEO Click-through Rate (CTR)

e.g. Your site ranks 5th for the keyword SEO PPC SMM. Searchers made about 200 searches in a day for that keyword. So, you will get 200 impressions as the 5th site every time. But, only 20 people among the searchers actually clicked your site. So, your SEO CTR would be 20 clicks out of 200 searches or impression, i.e. 10% is your SEO CTR. Good news is that Google Webmaster does show you the SEO CTR to you:

SEO CTR in Google Webmaster

9 March 2011 ·

Facebook Optimization (FBO) or Facebook SEO - New Social Media Optimization (SMO) for Your Site

Event: F8 Developer Conference
Date: April 21, 2010
Place: San Francisco, California

The F8 Developer Conference has determined a new fate for Facebook. Previously, all the activities of Facebook were behind the great blue and white walled garden. But, after the introduction of Facebook Connect, activities spread beyond the blue & white garden and after the F8 Summit, the spread became widespread.

Open Graph Protocol was introduced in the event. Facebook has planned to use the properties of the non-profit organization in various ways to make the web more social as well as semantic.

So, a new form of Social Media Optimization (SMO) has evolved which is called Open Graph Optimization (OGO). Well, let’s call it OGO or Website Optimization for Open Graph Protocol. But, this is not the only thing  for Facebook Optimization. Facebook Optimization consists of several other technique you can employ for your site to perform well in the social media.

Objective of Facebook Optimization

According to the source of the activity in Facebook, you can classify them into 2 separate categories, viz.

  1. Internal Activity (Link): Link sharing instance that happens on Facebook.com
  2. External Activity (Like): Facebook Like button press activity that happens over external sites

Internal Activity - Link

Internal Activity for Facebook Optimization (FBO)

The internal activity refers to the link sharing on Facebook using http://www.facebook.com/share.php or any other widget or tools. Internal link sharing was the oldest reason to have your website optimized for Facebok. Please scroll below to see the old technique for Facebook Optimization.

External Activity - Like

External Activity for Facebook Optimization (FBO)

Previously, Facebook was very much within walls. But, with like button and Open Graph Meta Tags, there are many external activities.

These two activities are also the major objectives for Facebook Optimization for 2010. But, I can prophecise that more things will come in near future. However, it will still be possible to categorize their activity into these 2 major categories.

14 January 2011 ·

Dofollow Link from Facebook on Your Public Profile

Update: This is an old post. Facebook no longer provide Dofollow link :-( Currently, they use “Nofollow me” Rel Attribute for all the links. However, the current public profile of a person gives dofollow link to pages they like. So, the more fans you have, the more the page rank of your page.

Facebook has always remained the toughest walled garden for many years. But, one by one some of the things are opening up to public. And while that happens, many features are being indexed by Google.

Recently, on my public profile, I spotted something new and interesting:

Facebook Public Profile giving Dofollow Backlink

The link on my public profile has this code with XFN Relationship Tag, “Me”:

<a class=”url” href=”http://marketinggossip.blogspot.com” rel=”me”>marketinggossip.blogspot.com</a>

12 August 2010 ·

The US Spelling - Search Engine Optimization in Blue
The UK Spelling - Search Engine Optimisation in Red
I wanted to see if Search Engine Optimization (The Us Spelling) is more popular than Search Engine Optimisation (The UK Spelling). As usually, it is true.
But, the interesting fact, in the News on Search Engine Optimization and Search Engine Optimisation, the UK Spelling is the winner.
Can it be that:
Most News Sites use UK or Commonwealth English?
The boom of SEO Industry is currently happening in UK, Australia, India, Philippines more than USA? (The geo-search trend also says that)
The cities searching for the term are the cities where the SEO Industry is blooming and booming?
Delhi, India
Chennai, India
Mumbai, India
San Diego, CA, USA
Salt Lake City, UT, USA
Miami, FL, USA
Phoenix, AZ, USA
Austin, TX, USA
Irvine, CA, USA
Tampa, FL, USA. 
© Asif Anwar of SEOPPCSMM.COM - Source: The US Spelling vs. The UK Spelling of SEO and Search Trend

The US Spelling - Search Engine Optimization in Blue

The UK Spelling - Search Engine Optimisation in Red

I wanted to see if Search Engine Optimization (The Us Spelling) is more popular than Search Engine Optimisation (The UK Spelling). As usually, it is true.

But, the interesting fact, in the News on Search Engine Optimization and Search Engine Optimisation, the UK Spelling is the winner.

Can it be that:

  • Most News Sites use UK or Commonwealth English?
  • The boom of SEO Industry is currently happening in UK, Australia, India, Philippines more than USA? (The geo-search trend also says that)
  • The cities searching for the term are the cities where the SEO Industry is blooming and booming?
  1. Delhi, India
  2. Chennai, India
  3. Mumbai, India
  4. San Diego, CA, USA
  5. Salt Lake City, UT, USA
  6. Miami, FL, USA
  7. Phoenix, AZ, USA
  8. Austin, TX, USA
  9. Irvine, CA, USA
  10. Tampa, FL, USA. 

© of SEOPPCSMM.COM - Source: The US Spelling vs. The UK Spelling of SEO and Search Trend

27 May 2009 ·

Highly Recommended RSS Feeds for Search & Internet Marketing

To stay aware about the Search and Internet Marketing Industry Trends and News, I subscribe to the following feeds:

Please click the links to land on the Feeds page, not the blog site. Alternatively, if you would like to have all those feeds in one, I have compiled these Highly Recommended RSS Feeds in one feed by Yahoo Pipes. You can also subscribe there.

© of SEOPPCSMM.COM - Source: Highly Recommended RSS Feeds for Search & Internet Marketing

19 May 2009 ·

Joomla SEO Checklist - Search Engine Optimization for Joomla

Joomla is the most popular Content Management Systems (CMS) in the Opensource world. It’s flexible and user friendly features are contributing in it’s popularity as a CMS. Packt Publishing has been…

30 April 2009 ·

SEO Perspective on 301 Permanent Redirects for Old Broken Links

Sites are not just created, they also evolve. Sites throw away the old cloak and put on a new cloak. But, little does the site owners know that they are also throwing away precious old wine of link…

This Article has moved to http://www.seoppcsmm.com/post/11650040481/301-permanent-redirects-for-old-and-broken-links-seo

22 April 2009 ·

Domain Age vs. Link Age - SEO Perspective

Link Age and Domain Age are totally different things.

Domain Age denotes the age from the time when the site was registered (Source: WHOIS information).

Link Age denotes the age from the time the specific page/link was created (Source: Document Inception Date).

So, over time, you can have many new links in an old site.

Domain Age vs. Link Age

Image Courtesy: SXC.hu - Free Stock Images Site

Domain age has significant influence in Google Rankings and it is proven. Old sites has been awarded with better ranking since 2005, as Google found that spammers evacuate site quite frequently.

22 April 2009 ·

5 P’s to Generate Copywriting Ideas and Presenting a (Landing) Page

If you provide any product and/or service, then you need to present yourself on the webpage. To get your business online, you have to copywrite your contents and make a good presentation. Now, what will you write?

5 P's for Copywriting Ideas

Here are 5 P’s (Preface, Presentation, Principles, Process, and Portfolio) that you need to consider while preparing your contents or presentation, which as well can be used for a good web brochure or even hardcopy of corporate identity (brochure).

6 April 2009 ·

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About Me

Blogger Bio

Professionally, Asif Anwar is working as National Consultant (Web Optimization) of Access to Information (A2I) program of UNDP for various Web Marketing Solutions for the Bangladesh Government, small companies as well as large brands.

Search Engine Marketing (SEM) and Social Media Marketing (SMM) consultant and specialist for various high PR sites and large brands.

Professional Internet Marketing Blogger and occasional guest blogger for Search Engine Journal, Social Media Today, and Marketing Pilgrim.

SEO Trainer, Mentor, Moderator, and Co-founder of Bangladesh Internet Marketing Professional Association (BIMPA).

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