Like Through Rate (LTR) for Facebook Advertisement

I’ve been going through many results for the keyword Like Through Rate (LTR) in Google, but did not find any good article that could explain a bit. Though many people have claimed to have invented it, so I’m not really the first. But, trying to give more lights to it.

Click Through Rate (CTR)

Before we go to LTR, those of you who don’t know what CTR or Click Through Rate is, here is the formula:

CTR = (Number of Clicks / Number of Impressions) X 100

This denotes the percentage of impressions that generated clicks. Impressions are the number of times the ad is shown. So, CTR is a percentage value that can show you how effective your ad was, in terms of the number of impressions shown. This is a quality factor for ads. Because, a high CTR e.g. 70% means your ad was so good that 70% of the ads shown, encouraged people to click; and a low CTR e.g. 30% means you ad was so bad that 70% of the ads shown, were never clicked.

What Happens Beyond Clicks?

But, what happens beyond Clicks in social media advertisement? Clicks are not the major factor when your main goal is to get more likes as possible. And doing it for least cost is also a concern.

The effectiveness of the ads ends, when someone clicks your ad. So, CTR is not responsible for what happens afterwards. People come through clicks and if they like your posts, then they like your page and if your post are crappy, they bounce away from the page. Like is a next level of call to action after clicks. So, what’s the quality factor here?

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25 May 2013 ·

Facebook Auto Pokes with iMacro

When you have a lot of friends and followers on Facebook, the number of pokes can be high. Most of the time you hesitate to return a poke. Moreover, responding to each poke is time consuming. That’s why your Poke Page in Facebook steadily gets compiled with many pokes. But, not returning is also a bad idea. It is a silent piece of communication to many, which can help you stay silently in touch with friends and peers.

Auto Pokes for Facebook with iMacro

Facebook Auto Pokes with iMacro

To save you time, I have created an Automated Facebook Poking Script that can auto-poke your pokers automatically. It is made from iMacros Scripts. iMacros is a macro tool for browsers that can help you do repetitive boring jobs automatically, just like the Macros in MS Office. To know more about iMacros, please visit this link

18 May 2013 ·

How to Remove Facebook Page Like Count or Fans and Rename Page

Aminul Islam Jewel asks in BIMPA: I really need to rename my Facebook Page name. But, Facebook is not allowing me to rename my page for having more than 200 fans. 275 to be exact. How can I rename the page?

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Renaming your Facebook Page

If you have 275 fans, then it is easy to remove 75 fans. Remove 75 fans from your Facebook page and then rename it. It works. Just be choosy in who to remove. See below for the thought process to remove.

How to Remove Facebook Page Like or Fans

How to Remove Facebook Page Like or Fans

3 April 2013 ·

Find Professional References through Facebook

So, you have a dream company you want to work in? You are constantly looking for people to connect with from your dream company. But, I hear a lot of people complaining that “I don’t have references to get a job there”. Well, if it was 5 years ago, that would be a fate you had to accept. But, at the age of Social Media, there is no reason in admitting it. So, if you don’t have any references or don’t know who you can connect to, then it is your fault.

Find Professional References through Facebook

You really can use social media like Facebook find professionals references for:

  • Job or career,
  • Business opportunity,
  • Joint venture opportunity,
  • B2B Networking,
  • B2B Lead Sourcing, etc.

Last time, I gave the idea (that I am also going to give you) to someone, he found that his sister-in-law (bother’s wife) had her brother-in-law (sister’s husband) working in the company he was seeking references for.

You are probably wondering how this is possible. To tickle your brain, here are some ideas:

  • You probably saw the “Find Friends” feature where Facebook suggests you to add more people that might be your friend
  • On each un-connected Facebook user’s profile you can see how much mutual friends you have
  • Each mutual friend has some kind of a relation with that specific user
  • You know that Facebook also suggest you to add colleagues working in same company
  • Now, what would happen if you could find people by company and also could see their mutual friends?

30 March 2012 ·

LinkedIn Wishlist - Part I: User Generated Search Tags to Create Narrow Searching, Keyword Channels for Profiles, & Virtual Directory of Interest Groups

This post is actually posted in February 04, 2008. Reposting the article here as a reference for my new upcoming article: LinkedIn Wishlist - Part II: LinkedIn Profile and Page Features.

LinkedIn Wishlist - Part I: User Generated Search Tags to Create Narrow Searching, Keyword Channels for Profiles, & Virtual Directory of Interest Groups

Dear LinkedIn,

Being an open networker, I always try to help my connection by forwarding relevant news, articles, resources, etc. in my network. To do so, I forward mails to the appropriate members in my network by searching them and adding them one by one. 

But, I think Other Filtering Option should be used to make the forwarding mails more useful by sending them to appropriate people. Currently, you can only filter by location and industry. But, there are many custom searches we can make in our contacts and group them as per our need.

Therefore, I would like to suggest User Generated Search Tags. Search Tag is similar to Blog Tags and Interest Group Tags in Blogger Profile. However this can be used to tag people with appropriate keywords. XING is already using this type of tags. You can actually use this tag for various purposes:

7 September 2011 ·

Expandable Video Ads on YouTube and Vimeo - Innovative Web Advertisement

Google has been experimenting Expandable Ads for a while. But, flash based Expandable ads is not something new. Back in 2005, I have seen many expandable ads in Yahoo homepage. In recent years, the peel off expandable ads at top right corner is currently quite popular. You can find similar expandable ad in Marketing Pilgrim site at the top-right corner.

Google Adwords also introduced Expandible ads back in 2009. Adsense users may have seen such ads. But with Youtube, the Expandable Video Ad is something new and quite innovative. 

Have a look at these videos by clicking the images (it might take time if you have slower connection):

Expandables (The Movie) Ad on YouTube

Expandables (The Movie) Ad

This video is an example of typical Expandable YouTube ad. The name of the movie is co-incidental :-)

30 December 2010 ·

View You and Your Friend’s Activity Page - A New Facebook Feature

Update: This feature has been embedded into the feature of new Facebook Timeline. You can now find the link to your friendship between a person and you below the cover photo of your timeline. Look out for the link that says “See Friendship”. However, the fetures mentioned here remains the same.

A few years back, when you landed on your friend’s profile on Facebook, you could see only the mutual friends you have. Then in recent change, Facebook also introduced the common “Likes” you have with your friend.

But, at the day of Halloween, Facebook brought in a new feature that highlights almost all the mutual activities, events, and interaction with your friend in a nice looking separate Facebook Friendship page. Just visit any friend in Facebook and you will find the link saying View You and Your-Friend’s-Name.

You and Your Friend's Activity Link in Facebook

After you click the “View You and Your Friend” link, you end up in a separate friendship page that includes the recent interaction you had with your friend.

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Here is a list of information available in the page:

1 November 2010 ·

Generate QR Code with Google Chart API in Bulk from Excel Worksheet

This article is about generating QR Codes automatically in bulk from Google Chart API. If you know how it works, then you can skip all the descriptions in the article and go straight below and download the spreadsheet that can help you print QR Codes in bulk.

But, if you are interested to learn about how it was done, then please start reading  from here. Before that, I think a lot of people want to have more introduction about some terms. So here they go:

What is QR Code?

QR Code is 2-dimensional or 2D barcode (unlike the traditional 1D barcode) that looks like the black pixilated image below:

QR Code for Asif Anwar of Blueliner Marketing, LLC.

Came from some innovative Japanese mind, who invented the code to make contents decoded at high speed. This 2D Barcode now readable by QR scanners, smartphones or mobile phones attached with cameras.

For iPhone (Semacode), Android Phones (QuickMark), Blackberry (ScanLife), and Symbian Phones or Nokia (UpCode) there are many competing apps that can read QR Codes from any printed media.

The utility of QR Code is simple, transfer a whole chunk of text or information from any printed media to your mobile phone (through QR reader) or computer  (through QR scanner). So, this is the best way for you to make people go directly to your site from the printed QR Code or have people save your business card in their mobile phone in a snap.

19 October 2010 ·

Dofollow Link from Facebook on Your Public Profile

Update: This is an old post. Facebook no longer provide Dofollow link :-( Currently, they use “Nofollow me” Rel Attribute for all the links. However, the current public profile of a person gives dofollow link to pages they like. So, the more fans you have, the more the page rank of your page.

Facebook has always remained the toughest walled garden for many years. But, one by one some of the things are opening up to public. And while that happens, many features are being indexed by Google.

Recently, on my public profile, I spotted something new and interesting:

Facebook Public Profile giving Dofollow Backlink

The link on my public profile has this code with XFN Relationship Tag, “Me”:

<a class=”url” href=”http://marketinggossip.blogspot.com” rel=”me”>marketinggossip.blogspot.com</a>

12 August 2010 ·

Follow Companies in LinkedIn: How You Can Utilize it to Work for Your Career & Business

Do you know that, you now can follow a company in LinkedIn? You will find a “Follow Company” link on each company page in LinkedIn. e.g. here is ours.

According to recent blog post from LinkedIn:

“Follow Company” helps you be among the first to learn about developments at companies like DreamWorks, find job openings at NASA or stumble upon business development opportunities at Netflix. The new feature lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn and more that are being created every day.

Most importantly, this feature can deliver insights – you may be surprised at – such as the pace of hiring at your nearest competitor or the start of a whole new industry as you see web technology companies hiring geography teachers (for e.g.). Or better yet, you may find the job of a lifetime to do cause marketing for Major League Baseball.

Follow Company in LinkedIn

What happens if you follow

After following, you can see the updates on your followed companies from the Company Menu in LinkedIn. The statuses may contain job opportunity, new recruits, promotions, etc.

Now, the question comes: what can you do with this feature and utilize it for your career or business?

Here are some of my suggestions:

11 July 2010 ·

Bangladesh Bans Facebook on Various Complains

Bangladesh bans Facebook on various complains. BTRC (Bangladesh Telecommunications Regulatory Commission) recently shooted many compalins about Facebook. e.g.

1st Complain: Facebook is Ruining the Younger Generation of Bangladesh

My Comment: I don’t support this.

I have heard a lot of teachers saying that internet should be banned in dormitories of BUET (Bangladesh’s topmost engineering university). Now, these teachers are supporting them. Here, I am hearing similar thing also.

Just because the younger generation is the early adopter, it doesn’t mean it is the media to get spoiled. Mobile is ruining the younger generation more than Facebook. Why are you not banning mobile phone use? Just beaucse, it is the most effective communication media? What is Facebook then? To grow the IT industry here in Bangladesh, we need to grow the internet usage. But, banning Facebook will not help this, nor block young generation to get spoiled.

Bangladesh Bans Facebook

30 May 2010 ·

Highly Recommended RSS Feeds for Search & Internet Marketing

To stay aware about the Search and Internet Marketing Industry Trends and News, I subscribe to the following feeds:

Please click the links to land on the Feeds page, not the blog site. Alternatively, if you would like to have all those feeds in one, I have compiled these Highly Recommended RSS Feeds in one feed by Yahoo Pipes. You can also subscribe there.

© of SEOPPCSMM.COM - Source: Highly Recommended RSS Feeds for Search & Internet Marketing

19 May 2009 ·

Activities in Social Media Marketing (SMM)

Social Media Marketing (SMM) Activities

There is a wide variation of the social activities in the real world. This is also true for online social activities. There are endless activities in Social Media Marketing (SMM). However, here is the tip of the iceburg:

28 April 2009 ·

Archive RSS

About Me

Blogger Bio

Professionally, Asif Anwar is working as National Consultant (Web Optimization) of Access to Information (A2I) program of UNDP for various Web Marketing Solutions for the Bangladesh Government, small companies as well as large brands.

Search Engine Marketing (SEM) and Social Media Marketing (SMM) consultant and specialist for various high PR sites and large brands.

Professional Internet Marketing Blogger and occasional guest blogger for Search Engine Journal, Social Media Today, and Marketing Pilgrim.

SEO Trainer, Mentor, Moderator, and Co-founder of Bangladesh Internet Marketing Professional Association (BIMPA).

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Top 3 SEO Blog

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